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The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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Ads Overview cover image
Ads Overview

Unified ads reporting across Google, Microsoft, Meta, and LinkedIn with global and platform deep‑dives.

Cross-channel advertising overview for Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and LinkedIn in a single Looker Studio template. Combines a global summary with platform-specific pages to compare performance and dig into each network. Highlights essential KPIs to track spend, reach, conversions, and cost efficiency so you can allocate budget with confidence. Powered by Catchr connectors for real-time, no‑code data sync. Built for marketers and agencies managing multiple ad accounts.
Free
Google Analytics Funnel Template cover image
Google Analytics Funnel Template

GA4 e-commerce funnel tracking that pinpoints drop‑offs from visit to purchase by device and channel to boost conversions.

GA4 e-commerce funnel analytics focused on every step from visits and sessions to engaged sessions, add‑to‑baskets, checkouts, and transactions. Quantifies drop‑offs and abandonment to reveal where shoppers exit the path to purchase. Breaks performance down by device, channel, country, browser, and more to spot conversion blockers and winning sources. Combines funnel visuals, detailed tables, and trends to highlight issues and growth opportunities. Built to help prioritize fixes that increase revenue.
Free
Google Ads Funnel Template cover image
Google Ads Funnel Template

End-to-end Google Ads funnel tracking with reach, engagement, clicks, conversions, revenue, and ROAS in one view.

Map the full Google Ads funnel from awareness to conversion to see where campaigns win or leak. Track costs, impressions, and CPM for reach; engagements and engagement rate for interest; clicks, CTR, and CPC for consideration; and conversions, conversion value, and ROAS for outcomes. Compare success rates across stages and quantify drop‑offs. Monitor weekly trends for awareness, engagement, clicks, and results to guide budget shifts and creative tests.
Free
Facebook Ads E-commerce Report cover image
Facebook Ads E-commerce Report

E‑commerce dashboard for Facebook/Instagram Ads with spend, CPC/CPE/CPA, CTR, purchases, and breakdowns by platform, country, campaign, and audience.

E‑commerce marketers can monitor Facebook and Instagram Ads performance in one place. Track investment, engagement, and results with CPC, CPE, CPA, CTR, and purchases, broken down by platform and country. Compare campaigns to spot winners and underperformers, and follow account‑level trends that highlight where to scale or cut spend. Audience insights reveal who interacts most with your ads to refine targeting and boost conversions.
Free
Facebook Funnel Template cover image
Facebook Funnel Template

Funnel-focused Facebook Pages dashboard that measures reach, engagement, clicks, comments, and reactions by post.

Facebook Pages funnel analytics focused on how audiences move from seeing a post to engaging with it. Tracks post views, unique reach, and average views per person, then quantifies engagement rate across clicks, comments, and reactions. Breaks out click and comment rates plus the share each contributes to overall engagement. Includes a reactions breakdown (Like, Love, Haha, Wow, Anger, Sorry) and a performance-by-post view to spot drop‑offs and winning content. Built for social teams to optimize content and prove impact quickly.
Free
Google Search Console - Query Insight cover image
Google Search Console - Query Insight

Keyword and query performance from Google Search Console with trends, day‑of‑week, search type, and country insights to guide SEO.

Google Search Console – Query Insight focuses on the keywords that drive your organic traffic, highlighting impressions, clicks, CTR, and average position with clear trends. See which queries win or lag, compare performance by day of week, and track changes over time to spot opportunities. Break down results by search type (web, image, video, news) to refine content strategy. Country maps surface where you’re gaining visibility and engagement so you can target high‑potential markets. Ideal for quickly prioritizing SEO actions based on real user search behavior.
Free
Tiktok Ads Budget Report cover image
Tiktok Ads Budget Report

A TikTok Ads budget tracker with spend, revenue, ROAS, and breakdowns by objective, campaign, ad set, and day of week.

Track TikTok Ads budget, revenue, and ROAS to keep spend on target and protect profit. Visualize trends over time and by day of week to spot pacing and seasonality. Drill into objective, campaign, and ad set to find what converts and shift budget to top performers. A budget manager and objective summary put the key KPIs front and center. Connects to live TikTok Ads data via Catchr for up‑to‑date numbers.
Free
Template Pinterest Overview V2 cover image
Template Pinterest Overview V2

Pinterest Ads dashboard to monitor spend, video engagement, conversions, and revenue in one place.

Pinterest Ads performance template focused on measuring delivery, engagement, and outcomes across campaigns. Track investment, video views, cost per view (including 100% views), average watch time, clicks by campaign, and weekly performance to understand what’s driving results. Breakdowns across three pages—Diffusion, Video Views, and Results—highlight how widely ads were served, how deeply they were watched, and how well they converted into revenue. Ideal for quickly spotting winning creatives and optimizing spend with real-time Pinterest Ads KPIs.
Free
Google Merchant Center Template cover image
Google Merchant Center Template

Monitor Google Merchant Center performance, product issues, trends, and top products in Looker Studio.

Google Merchant Center performance and feed health at a glance for ecommerce teams. Track impressions and clicks, surface item-level issues, and spot trends over time to fix problems fast. Compare performance by product category and highlight best-performing products to guide inventory and bidding decisions. Includes dedicated views for products, issues, and competitive analysis to keep your catalog compliant and profitable. Built to pull real-time GMC metrics and dimensions into Looker Studio for clear, actionable insights.
Free
Google Ads Budget Template cover image
Google Ads Budget Template

Monitor Google Ads spend, conversions, CPA, ROAS, and budget pacing by campaign and ad group to prevent overspend and optimize allocation.

Google Ads budget control focused on spend, pacing, and profitability. Track daily cost, conversions, CPA, ROAS, and revenue to keep campaigns within target. Spot trends over time and by day of week, then drill into campaigns and ad groups for precise budget allocation. Identify best-performing campaigns with ROAS rankings and cost/conversion tables to shift spend where it returns most. Built for PPC teams that need real-time oversight and quick optimizations.
Free
Google Ads Funnel Analysis cover image
Google Ads Funnel Analysis

TOFU–MOFU–BOFU Google Ads funnel view to find drop‑offs and boost conversions on one page.

Google Ads funnel analysis grouped into TOFU, MOFU, and BOFU to spot where prospects drop off and where campaigns win. See the journey from awareness to conversion on one page with stage-level KPIs and trends. Quickly gauge traffic quality, progression rates, and conversion performance to prioritize budget and fixes. Powered by a no‑code Google Ads connection so metrics stay current in Looker Studio.
Free
Social Media Organic Overview cover image
Social Media Organic Overview

Cross‑channel organic social media overview for Facebook, Instagram, TikTok, LinkedIn, and YouTube in Looker Studio.

Cross‑channel organic social media analytics template for Looker Studio that unifies Facebook Pages, Instagram, TikTok, LinkedIn Pages, and YouTube data in one place. Track essential organic KPIs at a glance, compare channel performance, and spot trends quickly. Works with Catchr connectors to pull real‑time metrics and dimensions from each platform. Ideal for marketers and social media teams who need a simple, unified overview for reporting and decision‑making.
Free
Facebook Ads Shopping Template cover image
Facebook Ads Shopping Template

Product-level Facebook Ads Shopping insights with top products, CPM/CPC/CPE benchmarks, and spend to guide smarter budget and product decisions.

Measure product-level performance for Facebook Ads Shop across views, clicks, engagement, and spend. Highlight top 20 products and surface the highest and lowest CPM, CPC, and CPE to spot cost efficiencies and wasted spend. Compare which items attract attention, earn clicks, and drive engagement to guide bidding and creative decisions. Use it to identify breakout products, fix underperformers, and focus budgets on what sells.
Free
Facebook Ads Funnel Template cover image
Facebook Ads Funnel Template

End-to-end Facebook Ads funnel tracking with KPIs for awareness, engagement, conversions, and ROAS to spot bottlenecks and boost performance.

Facebook Ads funnel tracking from awareness to purchase, with a visual flow of Notoriety, Engagement, and Results. Monitor reach, impressions, frequency, and CPM; clicks, CPC, CTR, adds to cart, and CPATC; plus spend, purchases, revenue, and ROAS. See success rates and total conversion rate to pinpoint where users drop off and where to improve. Trend awareness, engagement, and results over time to validate tests and budget shifts. Built for marketers who want clear, actionable insights from their Meta Ads campaigns.
Free
Google Play Store cover image
Google Play Store

Track Google Play app installs, uninstalls, ratings, reviews, and acquisition performance in Looker Studio.

Google Play Store analytics template for Looker Studio that tracks app installs, uninstalls, ratings, and reviews in one view. Monitor cumulative installs, performance by acquisition sources, and trends over time to understand what drives growth. Connect your Google Play data to follow core KPIs and catch shifts in user sentiment quickly. Ideal for app marketers, product teams, and developers who want real-time visibility into store performance. Turn raw store data into clear insights for roadmap and marketing decisions.
Free
Google Business Profile - Global Overview cover image
Google Business Profile - Global Overview

Track Google My Business visibility, actions, views/conversions, and ratings with review details to power local SEO decisions.

Google My Business performance at a glance: visibility KPIs, views, conversions, and customer actions like calls, website visits, and direction requests. Track ratings over time and analyze individual reviews with reviewer details to spot issues and opportunities. Compare visibility by device to understand where customers find you. Built for local SEO monitoring so you never miss a review or dip in discovery.
Free
Youtube Analytics cover image
Youtube Analytics

YouTube Analytics dashboard for Looker Studio to track core KPIs and compare video performance for smarter content decisions.

YouTube Analytics template for Looker Studio focused on the essential KPIs that drive channel growth and content performance. Track views, watch time, subscribers, engagement, and top videos to understand what resonates with your audience. Compare video performances to spotlight winners and fix underperformers. Monitor trends and traffic insights to refine topics, thumbnails, and publishing cadence. Uses a YouTube Analytics connector to keep metrics current for faster decisions.
Free
Youtube Analytics Template cover image
Youtube Analytics Template

Free Looker Studio template to track YouTube views, likes, shares, subscribers, and audience trends by video, country, and day of week.

Measure YouTube channel performance in Looker Studio, covering views, likes, shares, and subscriber growth by video. Identify top-performing content and audience engagement with breakdowns like views per country and views by day of week. Monitor weekly new subscribers and compare engagement across videos to refine publishing cadence and topics. A free, presentation-ready template for creators and marketing teams who want quick insights from YouTube Analytics.
Free
Template Tiktok Ads Overview Ecommerce cover image
Template Tiktok Ads Overview Ecommerce

A TikTok Ads Looker Studio template for ecommerce to review campaign, audience, and creative performance at a glance.

TikTok Ads Overview Ecommerce helps marketers quickly evaluate TikTok advertising performance for online sales. Monitor essential KPIs across campaigns, ad groups, ads, and creatives, and compare audience and creative results to spot what’s working. Built for e‑commerce teams that need fast insight into spend and outcomes without manual reporting. Connects to TikTok Ads through Catchr for real‑time updates and full access to metrics and dimensions. Ideal for agencies and brands managing multiple campaigns.
Free
Microsoft Ads cover image
Microsoft Ads

Microsoft Ads KPI dashboard for Looker Studio with views for Overview, Campaigns, Keywords, and Users.

Microsoft Ads performance template for Looker Studio focused on tracking essential PPC KPIs. Covers key views for Overview, Campaigns, Keywords, and Users to compare results across accounts, ad groups, and campaign types. Built on the Catchr Microsoft Ads connector to pull all available metrics and dimensions with real-time updates. Includes practical filters for date range, account, ad group, and campaign type. Ideal for quickly spotting trends and refining budgets, bids, and targeting.
Free
LinkedIn Pages - Post Insight cover image
LinkedIn Pages - Post Insight

Post-level LinkedIn Page analytics to track engagement, views, follower gains, and performance by post type to find your top content.

LinkedIn Pages – Post Insight focuses on post-level analytics for your LinkedIn Business Page. Track engagement, views/impressions, and follower growth to see what resonates. Spot your best posts and compare performance by format, such as images versus carousels. Use these insights to fine‑tune content, increase reach, and drive more interactions.
Free
LinkedIn Pages - Company Page Insight cover image
LinkedIn Pages - Company Page Insight

LinkedIn Company Page analytics with page views and follower demographics by country, region, industry, company size, function, and age.

LinkedIn Pages – Company Page Insight focuses on the performance of your LinkedIn Company Page, highlighting page views and follower growth. Explore where viewers and followers come from with breakdowns by country, region, industry, company size, job function, and age. Identify priority markets and audience segments that drive visibility and engagement. Compare viewer demographics to follower profiles to refine content and outreach. Built for teams that want clear, actionable LinkedIn audience intelligence in Looker Studio.
Free
LinkedIn Ads - Global Overview cover image
LinkedIn Ads - Global Overview

Track LinkedIn Ads performance with overview, campaign, and demographic insights in Looker Studio.

LinkedIn Ads performance template for Looker Studio focused on giving a global view of essential KPIs. Includes dedicated pages for Overview, Campaigns, and Demographics to compare results and audience profiles. Connects to LinkedIn Ads via Catchr for real-time, complete data coverage. Ideal for monitoring performance trends and optimizing ad spend and targeting.
Free
LinkedIn Ads Budget Report cover image
LinkedIn Ads Budget Report

Budget-focused LinkedIn Ads dashboard tracking spend, revenue, ROAS, and performance by objective, campaign, and ad set.

LinkedIn Ads Budget Report focuses on tracking budget, spend, revenue, and ROAS for LinkedIn campaigns to keep costs aligned with goals. It highlights trends over time and by day of week, helping spot overspending and uneven pacing. Breakdowns by objective, campaign, and ad set reveal which segments convert and deserve more budget. A budget manager section centralizes key KPIs so you can quickly compare planned vs. actual performance and optimize allocation. Built for LinkedIn Ads data via Catchr, it supports real-time monitoring of core advertising metrics.
Free
Instagram cover image
Instagram

Three-page Looker Studio template to track Instagram performance across overview, posts, and reels.

A focused Instagram analytics dashboard for Looker Studio with three pages: Overview, Post, and Reel. Track audience growth, reach, impressions, and engagement to understand what’s working. Drill into posts and reels to see content performance, trends over time, and the drivers of interactions. Spot high‑performing formats, refine posting cadence, and align content with your goals. Built for marketers and social teams who want quick, actionable insights.
Free
Google Business Profile Reviews and Questions report cover image
Google Business Profile Reviews and Questions report

Track recent and worst reviews plus unanswered and most‑upvoted questions from Google My Business to prioritize responses and improve sentiment.

Monitor Google My Business reputation by surfacing your most recent reviews, lowest‑rated feedback, and top‑upvoted questions in one place. Spot unanswered questions, see who posted them, and use upvotes to prioritize responses that matter most. Track shifts in customer sentiment over time to catch service issues early. Pull real‑time GMB data via Catchr to keep teams focused on what needs attention now. Ideal for local businesses and multi‑location brands that want faster, smarter review and Q&A management.
Free
SEO overview cover image
SEO overview

Unified SEO dashboard combining GA4 and Search Console to track organic traffic, keywords, and user trends.

SEO Overview is a Looker Studio dashboard that blends Google Analytics 4 and Google Search Console to track organic performance at a glance. Monitor essential KPIs across Overview, Keywords, and Users pages to understand traffic trends, discover top search queries, and evaluate user behavior from SEO. Use it to spot opportunities, validate what’s working, and guide content and technical optimizations. Ideal for marketers and site owners who want a unified view of SEO results without manual reporting.
Free
Template Meta Ads - Platform Performance cover image
Template Meta Ads - Platform Performance

Compare Facebook and Instagram ad performance with platform KPIs, trends, and campaign-level insights for Meta Ads.

Meta Ads – Platform Performance focuses on comparing advertising results across Facebook and Instagram. It highlights key KPIs like impressions, reach, clicks, CPC, CPM, CTR, spend, revenue, purchases, and ROAS at the platform level. A global stats section surfaces top metrics at a glance, while charts track performance trends over time and by platform. Campaign-level views for Facebook help pinpoint what’s working and where to optimize budget. Ideal for quickly spotting efficiency shifts and scaling winning placements across Meta.
Free
Template LinkedIn Ads - Leads Performance cover image
Template LinkedIn Ads - Leads Performance

LinkedIn Ads lead‑gen dashboard tracking leads, CPL, and campaign/creative performance for smarter budget and optimization decisions.

Track LinkedIn Ads lead generation with clear views of campaigns, ads, and creatives. Monitor key metrics like leads, spend, cost per lead, conversions, CTR, and conversion rate to quickly spot winners and wasted spend. Compare performance over time and by campaign to guide budget shifts and bidding decisions. Surface underperforming ads and identify best-performing audiences and formats to scale results. Built for marketers running LinkedIn lead gen who need fast, actionable insights.
Free
Facebook Ads Budget Template cover image
Facebook Ads Budget Template

Budget-focused Looker Studio dashboard for tracking Facebook Ads spend, revenue, ROAS, and allocation by campaign, ad set, and objective.

A focused Facebook Ads budget dashboard that helps monitor spend against targets and protect ROI. Track spend, revenue, and ROAS over time, by day of the week, by campaign and ad set, and across objectives. The budget manager highlights overspend and underperforming segments so you can reallocate budget to what converts. Powered by Catchr’s Facebook Ads connector for real‑time KPIs in Looker Studio.
Free
Meta Ads cover image
Meta Ads

Looker Studio template to analyze Facebook and Instagram ad spend, performance, and conversions across campaigns.

Meta Ads template for Looker Studio that tracks Facebook and Instagram campaign performance in one place. Monitor spend, impressions, clicks, and key KPIs across acquisition, engagement, and conversion. Explore audience, campaign, and funnel views to spot what’s working and where to optimize. Built to pull real-time data via Catchr so your insights stay up to date. Ideal for marketers who need a clear, fast read on Meta ad performance.
Free
Results Ads Reports cover image
Results Ads Reports

Unified ads results across Google, Facebook, LinkedIn, and Microsoft Ads with investment, revenue, and key KPIs.

Multi-channel ads reporting for Google Ads, Facebook Ads, LinkedIn Ads, and Microsoft Ads, organized with dedicated pages per network. Track investment, revenue, and essential KPIs in one place to compare performance and spot what’s working. Built to plug into Catchr’s no‑code connectors for real-time data and seamless setup. Useful for marketers who need a quick, consolidated read on paid media results.
Free
Template Meta Ads - Overview V2 cover image
Template Meta Ads - Overview V2

Meta Ads overview focusing on spend, reach, clicks, adds to cart, purchases, CPA, and ROAS across campaigns and ad sets.

Meta (Facebook) Ads performance overview tailored for Looker Studio. Tracks the full funnel with spend, impressions, reach, CPM, link clicks and CPLC, adds to cart and CPATC, purchases, purchase value, CPA, and ROAS. Includes trend charts that compare current results with the prior period to spot shifts in cost and efficiency. Campaign and ad set tables highlight top and underperforming segments for quick budget and creative decisions. Ideal for e‑commerce teams monitoring outcomes from awareness to purchase.
Free
Facebook Ads - Multi ad accounts report cover image
Facebook Ads - Multi ad accounts report

Unified Looker Studio dashboard for multiple Facebook Ads accounts with aggregated metrics and account-level drilldowns.

A unified Facebook Ads reporting template that aggregates performance across multiple ad accounts in Looker Studio. Compare accounts side by side or drill into a single account while tracking essential ad KPIs to evaluate spend efficiency and results. Ideal for freelancers, agencies, and multi-country teams needing a consolidated view of overall performance. Connect via Catchr to stream real-time Facebook Ads data and keep metrics consistently up to date.
Free
Template ActiveCampaign cover image
Template ActiveCampaign

ActiveCampaign campaign overview in Looker Studio for real‑time email KPIs and comparisons.

Track ActiveCampaign campaign performance in Looker Studio with a focused overview of your email KPIs. Pulls metrics and dimensions directly from ActiveCampaign via Catchr for real‑time visibility into sends, opens, clicks, and engagement by campaign. Compare campaigns, spot trends, and surface winners to optimize content and timing. Built for marketers who need quick, shareable insights and clean visuals. Free template that works with Catchr’s ActiveCampaign connector.
Free
TikTok Ads Performance cover image
TikTok Ads Performance

Track TikTok Ads KPIs with overview, campaign/ad performance, spend analysis, and demographic insights in Looker Studio.

TikTok Ads Performance focuses on tracking the essential KPIs for your TikTok advertising, with clear views for overview, campaign and ad performance, and demographics. It highlights spend trends over time, spend by advertising objective, and top campaigns to spot what’s working and where to reallocate budget. Built for Looker Studio with Catchr’s no‑code connector, it brings all your TikTok Ads metrics and dimensions into one place with real‑time updates. Ideal for quickly assessing performance and guiding creative, targeting, and budget decisions.
Free
Stripe cover image
Stripe

Looker Studio dashboard for Stripe to monitor balance, customers, subscriptions, payments, and invoices in real time.

Stripe analytics for Looker Studio focused on cash flow and subscription performance. Track current balance, new customers, new subscribers, failed/default payments, and invoices at a glance. Connects directly to Stripe for real-time data with access to all metrics and dimensions. Ideal for monitoring revenue health and spotting payment issues quickly. Built by Catchr and ready to share with your team.
Free
Microsoft Ads Performance Review cover image
Microsoft Ads Performance Review

A focused Microsoft Ads dashboard for account health, campaign performance, and keyword efficiency—updated in real time.

Microsoft Ads Performance Review is a Looker Studio template for PPC teams to audit and monitor Microsoft Advertising performance. Get a full account overview, campaign-level insights with an advanced selector, and detailed keyword analysis to spot winners and wasted spend. Track investment, clicks and results in real time using the Catchr connector, with all Microsoft Ads metrics and dimensions available. Use it to gauge account health, compare campaigns, and refine keyword strategy fast.
Free
Microsoft Ads - Overview cover image
Microsoft Ads - Overview

Microsoft Ads dashboard for Looker Studio tracking core KPIs with campaign, audience, and creative breakdowns.

Microsoft Ads performance template for Looker Studio focused on the KPIs that drive paid search results. Monitor impressions, clicks, spend, CPC/CPA, conversions, and ROAS with an overview plus dedicated pages for views, clicks, and results. Compare performance by campaign, audience, and creatives to spot wasted spend and scale winning assets. Ideal for optimizing budgets, bids, and messaging across Microsoft Ads.
Free
Template Matomo - Visits Behaviours Acquisition cover image
Template Matomo - Visits Behaviours Acquisition

Matomo Looker Studio template to analyze visitors, behavior, and acquisition with key traffic and engagement metrics.

Matomo website analytics template for Looker Studio focused on Visitors, Behaviour, and Acquisition. Track visits, unique and new/returning visitors, bounce rate, actions per visit, trends by day and hour, and geo distribution. Surface high- and low-performing pages and engagement patterns to prioritize fixes and opportunities. Understand which traffic sources drive growth and share insights with your team. Powered by a no‑code Matomo connector for live data updates.
Free