Author: databloo

Essential PPC oversight for Google Ads across campaigns, keywords, audiences, devices, and locations. Tracks impressions, clicks, CTR, cost, conversions, conversion rate, cost per conversion, and conversion value/ROAS. Surfaces top and underperforming campaigns and costly keyword clusters, with clear time trends for week‑over‑week and month‑over‑month changes. Visualizes cost breakdowns and country performance to refine geo and device targeting. Built to steer budget toward what converts and cut wasted spend fast.

Single-page Google Ads performance template focused on fast, actionable insight. Tracks core KPIs across the funnel—impressions and absolute top %, clicks and CTR, conversions and conversion rate, plus cost, CPC, CPA, and ROAS—along with top campaigns. Spot wasted spend, highlight winners, and justify budget with clear ROI metrics. Ideal for marketers and PPC teams who want quick decisions without digging through multiple reports.

Optimize Google Ads spend with a Looker Studio template focused on visibility, acquisition, conversion, and cost performance. Track impressions, top impression rate, impression share, CPC, CPA, ROAS, and budget trends to quickly spot wins and waste. Evaluate campaigns, keywords, audiences, devices, locations, and auction insights to find the drivers of ROI. Compare periods to guide bidding, budgeting, and creative decisions with confidence.