Author: jetmetrics

Looker Studio template for e‑commerce CRO that maps the full GA4 funnel and pinpoints drop‑offs across four key steps: Landing → Product View, Product View → Add to Cart, Add to Cart → Begin Checkout, and Begin Checkout → Purchase. A guided metric map with 17 e‑commerce KPIs and trend/target comparisons highlights weak points and potential data issues. Built‑in insights and test hypotheses from Enavi explain why conversion rates fall and how to fix them. Segment by device, source/medium, landing page type, new vs. returning, browser, screen resolution, and more to uncover high‑impact opportunities. Ideal for CRO specialists, e‑commerce teams, and agencies that want faster diagnosis and prioritization of experiments.

Pairs up key GA4 e‑commerce metrics to reveal how signals change across the conversion funnel and where drop‑offs happen. Nine curated metric pairs (e.g., product views vs add‑to‑cart, purchase rate vs revenue, sessions vs revenue) are visualized as overlaps with clear ✅/⚠️/❌ indicators. 30‑day trend comparisons and short, plain‑English insights highlight real growth, hidden friction, and performance declines. Built for e‑commerce teams, agencies, and consultants who need to explain the “why” behind results and prioritize fixes. Works with Google Analytics 4 data and offers a white‑label option for client delivery.