Author: chartud

7-page Looker Studio template for deep Google Ads analysis across campaigns, ad groups, keywords, and search terms with MoM and YoY comparisons. Track clicks, impressions, CTR, CPC, conversions, conversion rate, cost, cost per conversion, and budget, plus device performance and conversion types. Drill into top campaigns and daily trends, and benchmark with an auction insights table. Connect GA4 to evaluate post-click behavior by campaign, keyword, and search query for a clear view from ad spend to on-site outcomes. Built for ongoing weekly or monthly performance reviews and optimization.

Five-page Google Ads Looker Studio template focused on campaign performance and keyword analysis. Compare the current period with last month and last year to track clicks, cost, CPC, conversions, and cost per conversion. Explore daily trends and performance by campaign and ad group, plus weekday and hour breakdowns to find peak conversion times. Keyword pages highlight Top 10 keywords and search terms, CTR and click evolution, and detailed performance tables. Built for multi-account oversight with a quick account selector and the free Google Ads connector.

One-page Google Ads performance template for daily internal analysis. Puts core KPIs—clicks, conversions, cost, CPC, and CTR—side by side with WoW, MoM, and YoY comparisons. Visual timelines highlight current‑month trends, while campaign, ad group, keyword, and search term tables surface winners and waste by match type. Built‑in filters (campaign, type, status, device) and an account selector focus insights quickly across accounts. Ideal for spotting shifts in efficiency and reallocating spend in minutes.