Author: coupler

Google Ads quality score analytics focused on keyword-level performance and optimization. Tracks historical quality score alongside CTR, CPC, and search impression share to reveal what drives visibility and cost. Includes impression-, click-, and cost‑weighted quality score metrics with clear guidance on when each matters for health, engagement, and budget efficiency. Highlights keyword distributions and components like landing page experience, ad relevance, and expected CTR to pinpoint where to improve. Built for finding quick wins that raise scores, lift CTR, and lower CPC.

A multi‑channel PPC dashboard focused on consolidating ads data from Google Ads, Meta, LinkedIn, and other platforms to compare performance side by side. Tracks spend, impressions, clicks, CTR, CPC, conversions, and ROAS with time trends and breakdowns by source and campaign type. Highlights spend and CPC by date and source, impressions vs. clicks over time, and clicks by source to quickly spot winners and waste. Surfaces opportunities by evaluating keyword and creative effectiveness alongside metrics like search impression share and frequency. Guides smarter budget allocation and optimizations that lift ROI across platforms.

Google Ads creatives performance tracking focused on spend efficiency, reach, and engagement across campaigns, ad groups, and ad types. Key metrics include amount spent, impressions, clicks, CPC, CPM, and CTR with a detailed creative-level table for comparisons. Trend visuals highlight impressions vs. CPM, clicks vs. CPC, and spend dynamics over time. Ranking and breakdowns surface top-performing creatives by conversions and impressions by ad type to guide optimization.

Google Ads keywords performance focused on measuring cost-efficiency and revenue impact across search terms and ad groups. Covers core KPIs such as cost, impressions, clicks, CTR, CPC, CPM, conversions, conversion value, conversion rate, and cost per conversion, with trend charts and a detailed keyword table to surface winners and waste. Highlights top keywords by clicks and visualizes shifts in impressions, CPC, and CPA over time to guide bid and budget decisions. Excludes Performance Max campaigns.

Paid vs organic search performance in one place to see how keywords drive visibility and traffic. Track impressions, clicks, CTR, spend, and share of clicks over time and by search term. Compare organic vs paid CTR and impressions to uncover cannibalization or lift. Highlight high‑impact keywords to shift budget, improve creatives, and align SEO with PPC.

Google Ads performance template focused on key PPC metrics: spend, impressions, clicks, CPC, conversions, and conversion rate. Visuals compare impressions vs clicks and clicks vs CPC to quickly gauge engagement and efficiency. Trend and breakdown charts show spend by date and by campaign type, plus conversions by campaign type. Includes top campaigns by conversions and an all‑conversions breakdown to identify winners and wasted spend. Built to support budget allocation and optimization decisions across campaigns.