Author: coupler

GA4-powered PPC analytics that ties ad performance to revenue in one place. Tracks core KPIs including users, sessions, engagement time, purchase rate, ecommerce purchases, revenue, impressions, clicks, CTR, CPC, spend, and ROAS. Clear trend visuals for traffic, ROAS, revenue vs. purchases, spend, and volume expose momentum and seasonality. Channel comparisons surface where conversions, costs, and returns are strongest. Ideal for optimizing budgets, focusing on profitable sources, and reducing wasted spend.

Landing page performance template for Looker Studio that blends Google Search Console and GA4 to reveal how each page attracts and converts traffic. Track SEO visibility with impressions, clicks, CTR, and average position, then connect it to engagement metrics like new users, sessions, session duration, bounce rate, and key events. Tie efforts to outcomes with e‑commerce purchases and purchase revenue. Compare pages side by side to surface top performers and quick-win opportunities for SEO, UX, and conversion improvements.

GA4 Looker Studio template that consolidates analytics from multiple properties into one clear view. Compare sessions, total users, new users, and average engagement time across channels, source/medium, devices, and countries. Track channel mix and source performance alongside a geo breakdown to pinpoint where growth and engagement come from. Ideal for teams managing several sites who need a single, current view of web performance to guide marketing and content decisions.

YouTube Traffic Performance focuses on how visits from YouTube impact your website using GA4 data. Track users, sessions, new users, bounce rate, key events, and engagement alongside e‑commerce purchases and purchase revenue. Compare traffic, purchases, and revenue over time to see the effect of your video content. Identify high-performing landing pages and monthly trends to optimize content, pages, and campaigns for growth.

Looker Studio web analytics template focused on monitoring website traffic and engagement. Covers recent daily traffic, key events, and traffic by channels, plus weekly and monthly trend panels for the last 6–12 months. Sidebar sections for Acquisition, Behavior & Audience, and Conversions guide deeper analysis of marketing performance and user behavior. Designed for quick readouts and trend tracking for teams that need actionable visibility into web performance.