Author: coupler

Looker Studio template for monitoring LinkedIn Ads performance across campaigns. Covers impressions, clicks, landing page clicks, CTR, reach, frequency, spend, CPM, and CPC with trend visuals and a frequency gauge to prevent overexposure. Surfaces engagement outcomes like reactions, comments, shares, and engagement rate to gauge content resonance. A comparative campaign table highlights cost and efficiency to spot winners and wasted spend. Ideal for optimizing budgets and scaling effective LinkedIn campaigns.

LinkedIn page and ads analytics for tracking campaign performance and organic reach in one place. Monitor impressions, clicks, cost, CPM, CPC, CTR, organic page views, and spend over time to spot trends and optimize budgets. Review a campaign overview table with landing page clicks and frequency to identify top performers and underachievers. Compare countries with geo maps for ad impressions and page views to refine targeting. Ideal for marketers who need quick answers on efficiency, growth, and where to scale on LinkedIn.

LinkedIn Ads creatives performance tracking focused on comparing ad-level results across campaigns. Monitor impressions, clicks, CTR, CPC, CPM, spend, conversions, and engagement to spot winning creatives and underperformers. Trend charts for impressions vs. CPM, clicks vs. CPC, and spend dynamics reveal pacing and efficiency over time. Ideal for marketers and agencies optimizing LinkedIn ad messaging, visuals, and budgets.