Author: coupler

Tracks the full marketing-to-revenue funnel by combining Mailchimp engagement with Shopify sales outcomes. Visualizes key steps from sends, opens, and clicks through to orders and revenue over the last 12 months. Surfaces top-selling items and product mix to reveal winners and gaps. Monitors clicks, total sales, orders, and average order value to quantify campaign ROI and product performance.

Email marketing analytics template that unifies Klaviyo, Mailchimp, GA4, and Shopify data to measure campaign impact end to end. Visualizes the funnel from emails sent and delivered to opens, clicks, purchasers, and revenue. Tracks core metrics like open rate, click rate, unsubscribes, bounces, new subscribers, and spam complaints by campaign and over time. Highlights landing pages, traffic trends, and top campaigns to reveal what drives engagement and sales. Built to tie email performance directly to orders and revenue for clear ROI decisions.

Mailchimp analytics template for Looker Studio to track email marketing performance end-to-end. Visualizes the campaign funnel from emails sent and delivered to unique opens and clicks, plus unsubscribes, bounces, and spam reports to monitor deliverability and list health. Trend charts highlight open and click rates, subscriber engagement, and emails sent vs. opened over time. A campaign-level table benchmarks KPIs, flags issues, and includes revenue fields to pinpoint high-impact emails. Built for marketers who want fast, actionable insights on audience behavior and growth.