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The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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Facebook Ads Lead generation report by cover image
Facebook Ads Lead generation report by

Facebook Ads lead gen insights across leads, CPL, spend, top ads, placements, demographics, and regions for smarter targeting and budget decisions.

Built for Facebook lead generation using the standard Lead conversion. Track total leads, cost per lead, and spend with time trends. Identify top ads by leads and CPL to see what deserves more budget. Compare performance by platform and placement, audience demographics, and region on map views. Use the insights to refine targeting and scale the channels delivering the lowest CPL.
Free
Facebook Ads overall Performance cover image
Facebook Ads overall Performance

Track Facebook Ads spend, reach, clicks, conversions, and CPA with side‑by‑side campaign and ad comparisons to optimize budgets fast.

All-in-one Facebook Ads reporting focused on the metrics that drive ROI. Monitor spend, impressions, reach, frequency, clicks, CTR, CPC, conversions, and cost per conversion with clear trend and comparison visuals. Compare campaign and ad performance side by side to spot winners, wasted spend, and creative fatigue. Surface website conversion trends and costs to guide bid and budget adjustments. Ideal for quickly identifying optimization opportunities across accounts, campaigns, and ads.
Free
Facebook Ads overview and Ad analysis cover image
Facebook Ads overview and Ad analysis

Facebook Ads performance and ad set analysis in Looker Studio with KPIs, cost efficiency, and best/worst performer insights.

Facebook Ads performance tracking in Looker Studio with a clear overview and deep ad analysis. Compare impressions, reach, and spend to understand cost versus visibility. Measure clicks, leads, conversions, and spend with visual trends like clicks versus amount spent. Monitor efficiency using CPM, CPC, and CTR to spot what’s driving results. Evaluate ad sets by spend, landing page views, action values, frequency, clicks, impressions, and reach to quickly identify top and underperformers.
Free
Instagram Ads Overview cover image
Instagram Ads Overview

Instagram Ads performance dashboard covering spend, CPM, clicks, CTR, actions, ROAS, and audience/device breakdowns for smarter optimization.

Instagram Ads analytics template for Looker Studio that highlights spend, CPM, impressions, clicks, CTR, actions, and link CTR with clear trend visuals. Pinpoint winning and underperforming campaigns by comparing spend, ROAS, conversion ranking, and CTR. Understand where results come from using a country conversion map and detailed breakdowns by device, age, gender, and campaign objective. Drill into CPA, conversions, unique link CTR, impressions, and link clicks to prioritize budget and creative tests.
Free
Instagram Ads Reporting Dashboard cover image
Instagram Ads Reporting Dashboard

One-page Looker Studio dashboard for Instagram Ads that tracks spend, reach, engagement, and conversions across account, campaign, and ad levels.

A one-page Instagram Ads dashboard for Looker Studio that consolidates account, campaign, and ad performance. Track core KPIs like spend, reach, frequency, likes, post engagements, link clicks, conversions, CPC, CTR, and cost per conversion. Compare campaigns side by side for clicks, CPC, conversions, and spend, and pinpoint top creatives in the ads performance table. Includes audience and post insights to refine targeting and content for better ROI.
Free
Instagram Ads Overview Report cover image
Instagram Ads Overview Report

Instagram Ads KPIs, engagement, and audience breakdowns in Looker Studio to pinpoint what drives results.

Instagram Ads Overview Report for Looker Studio that tracks campaign performance and audience engagement in one view. Monitor reach, impressions, cost per action, link clicks, leads, and actions by campaign, with scorecards for post engagements, reactions, and comments. Compare audience response using a clicks-by-gender chart and country-level impression tables to spot high-performing segments. Trend line charts highlight profile momentum, while a date selector helps focus on the periods that matter.
Free
Facebook Ads Lead Generation cover image
Facebook Ads Lead Generation

Facebook Ads lead‑gen analytics focused on volume, cost efficiency, and top performers across ads, audiences, devices, and regions.

Measure Facebook lead generation in Looker Studio with KPIs for leads, conversions, purchases, cost per lead, cost per conversion, and cost per purchase. Review top ads and ad sets to find creative and messaging that drive the most leads at the lowest cost. Break down results by device, publisher, demographics, and region to pinpoint high‑quality audiences. Track spend vs. leads and monthly trends to understand efficiency and momentum. Use the insights to shift budget, refine targeting, and scale what works.
Free
Campaign Performance Dashboard - Facebook Ads cover image
Campaign Performance Dashboard - Facebook Ads

Facebook Ads campaign performance with trends, CPC/CPM, CTR, frequency, and campaign-level comparisons to optimize spend and results.

Facebook Ads campaign performance at a glance for clearer budget and ROI decisions. Monitor core KPIs like Impressions, Reach, Clicks, Link Clicks, CTR, CPC, CPM, and Frequency to understand cost and engagement. Trend charts highlight how impressions and clicks move over time so you can catch momentum or drops fast. A campaign comparison table surfaces spend, reach, and efficiency by campaign to spot winners and underperformers. Ideal for optimizing budgets, refining targeting, and reporting results to stakeholders.
Free
Facebook Ads Overview Report cover image
Facebook Ads Overview Report

Facebook Ads overview with campaign, audience, device, and country breakdowns to highlight what drives results and where to optimize spend.

Track Facebook Ads performance across impressions, clicks, actions, conversions, and cost. See top campaigns ranked by spend, clicks, conversions, purchases, cost per conversion, and cost per purchase. Break down results by campaign objective, age, gender, device (with spend, clicks, and link CTR), and country-level conversions. Pinpoint high‑performing audiences and placements to reallocate budget and improve ROI.
Free
Facebook Ads vs Google Ads vs LinkedIn Ads cover image
Facebook Ads vs Google Ads vs LinkedIn Ads

Compare Facebook, Google, and LinkedIn Ads performance with spend, impressions, clicks, conversions, and cost-efficiency metrics in one view.

Cross-channel PPC performance comparison for Facebook Ads, Google Ads, and LinkedIn Ads in one Looker Studio dashboard. Track spend, impressions, clicks, conversions, CPM, CPC, and cost per conversion with side-by-side scorecards. Compare cost and impressions across platforms using dedicated tables to identify the most efficient channel. View trends over time and a geo chart of clicks to spot high-performing regions. Built for paid media managers who need fast, actionable budget and channel decisions.
Free
Facebook Ads Performance KPIs cover image
Facebook Ads Performance KPIs

Looker Studio template to monitor Facebook Ads clicks, engagement, CTR, CPC, frequency, and CPM for fast optimization.

Facebook Ads Performance KPIs template for Looker Studio focuses on click and engagement efficiency. Track link clicks, post engagements, link CTR, CPC, frequency, and CPM to gauge performance and cost control. Spot trends and spikes to understand how creative and placements drive outcomes over time. Use the KPIs to optimize budgets, reduce CPC and CPM, and improve CTR and engagement. Ideal for advertisers who need a clear read on ad effectiveness at a glance.
Free