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The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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Google Analytics 4 Overview cover image
Google Analytics 4 Overview

A GA4 Looker Studio overview to track users, engagement, conversions, revenue, and campaign performance by country, device, channel, and gender.

GA4 overview template for Looker Studio that brings together traffic, engagement, and conversion KPIs in one place. Track total and new users, sessions, events, engagement rate, conversions, conversion rate, transactions, and revenue, with time-series trends for users vs. sessions. Compare performance by country, channel, device, and gender, including conversions by device and gender. Review campaign and medium analysis to see which efforts drive growth and where to optimize.
Free
GA4 - Purchase Conversions Exploration Template cover image
GA4 - Purchase Conversions Exploration Template

GA4 purchases and conversions tracking with breakdowns by item, brand, device, country, and medium.

GA4 purchases and conversions in one Looker Studio template with clear time‑series trends and previous‑period comparisons. Break down results by item, brand, device, country, and traffic medium to pinpoint what drives revenue and goal completions. Visualizes purchases by date and product attributes to highlight winners and underperformers. Separate views for Purchases and Conversions give quick readouts for ecommerce and site goals. Built for fast insight so teams can act on product, marketing, and channel performance.
Free
Google Analytics vs Google Ads Performance dashboard cover image
Google Analytics vs Google Ads Performance dashboard

Compare GA4 and Google Ads performance to link ad spend with traffic, engagement, and clicks.

Side‑by‑side analysis of Google Analytics 4 and Google Ads to connect ad spend with on‑site behavior and outcomes. Highlights core KPIs—new users, sessions, users, clicks, engagement—and compares performance across date ranges. Visuals cover trends, top countries, and channel contribution so you can spot where traffic and conversions are coming from. Ideal for evaluating campaign effectiveness and reallocating budget to the highest‑impact sources. Built for marketers who need a fast, unified view of acquisition and advertising results.
Free
Google Analytics 4 Overview Report cover image
Google Analytics 4 Overview Report

GA4 Overview template that unifies acquisition, engagement, revenue, demographics, tech, and funnel insights into clear scorecards and charts.

GA4 Overview template for Looker Studio that distills key web analytics into clear scorecards and charts. Track Total Users, New Users, engagement, and revenue with period comparisons to quickly spot growth or drops. Dive into acquisition, engagement, monetization, demographics, technology, and the shopping funnel to see where users come from, how they behave, and what drives sales. Highlights include users’ origin, top campaigns, and e‑commerce performance for fast, actionable insights. Ideal for teams wanting a single view of GA4 to guide channel investment and conversion optimization.
Free
GA4 Revenue Exploration Report cover image
GA4 Revenue Exploration Report

GA4 revenue analysis template that breaks down sales by date, brand, item, device, medium, and country.

Single page GA4 Looker Studio template for deep revenue exploration across ecommerce dimensions. Track revenue trends by date with previous‑period comparison. Break down performance by brand, item, device, traffic medium, and country to pinpoint where revenue grows or drops. Surface top products and channels and spotlight gaps to optimize merchandising and acquisition. Built for teams that want quick, actionable revenue insights from GA4 data.
Free
GA4 Ecommerce Revenue Template cover image
GA4 Ecommerce Revenue Template

GA4 e‑commerce revenue template with KPIs, shopping funnel, and revenue by product and channel.

GA4 e‑commerce revenue template for Looker Studio focused on revenue performance and purchase behavior. Tracks core KPIs such as total purchasers, purchases, quantity, checkouts, and revenue with comparison metrics. Visualizes the shopping funnel to identify drop‑offs and optimize conversion. Highlights revenue by product/brand and by marketing channel to reveal top drivers and gaps. Built for ecommerce teams that need a concise view of sales performance across sources.
Free