Author: portermetrics

E‑commerce performance template by Porter for Looker Studio that brings together Shopify, GA4, Facebook Ads, and Google Ads to monitor the full revenue picture. Tracks gross sales, costs, and net sales alongside conversion rate, average order value, and bounce rate. Breaks results down by time, product, customer, and source to pinpoint profitable items and high‑value segments. Includes focused views for retention, funnels, KPIs, and SEO to assess marketing effectiveness across the journey. Helps teams spot behavior patterns and act quickly to increase ROI and growth.

Track end-to-end Shopify performance in Looker Studio with KPIs like orders, net and gross sales, returns, and average order value. Understand customer behavior with metrics for new vs repeat buyers, lifetime value, conversion rate, cart abandonment, and refunds. Evaluate marketing efficiency using traffic source, ad spend, ROAS, and customer acquisition cost. Compare product performance and inventory to highlight best sellers and revenue drivers. Use these insights to optimize campaigns, merchandising, and profitability.