Author: portermetrics

Monitor Google Ads audience performance across reach, conversions, CTR, CPC/CPM, cost per conversion, and ROAS. Segment results by demographics, devices, locations, time of day, campaign, ad group, keyword, and audience to spot high‑value segments. Identify which audiences and geographies drive the most impressions and conversions and how costs vary by segment. Built for PPC teams to compare results and shift budget toward profitable audiences.

Google Ads performance template for Looker Studio focused on PPC visibility, clicks, and conversions. Track key metrics like impressions, CTR, CPC, CPM, ROAS, spend, and conversions to spot winners and waste. Break down results by campaign, ad group, keyword, device, and location to understand where performance comes from. Evaluate trends and answer practical questions such as which campaign converts best and how mobile CPC compares. Ideal for marketers and agencies needing a clear view of acquisition efficiency and return on ad spend.

An SEM/Google Ads performance template built to track PPC efficiency and ROI across campaigns, ad groups, keywords, devices, and locations. Highlights core metrics such as impressions, clicks, ad spend, CTR, CPC, CPM, conversions, and ROAS to surface what’s working and what’s wasting budget. Provides KPI and cost overviews plus campaign-level comparisons to uncover high-ROI campaigns, weak segments, and optimization opportunities. Ideal for paid media teams and agencies needing quick, actionable insights from Google Ads data.