Author: portermetrics

E‑commerce performance template by Porter for Looker Studio that brings together Shopify, GA4, Facebook Ads, and Google Ads to monitor the full revenue picture. Tracks gross sales, costs, and net sales alongside conversion rate, average order value, and bounce rate. Breaks results down by time, product, customer, and source to pinpoint profitable items and high‑value segments. Includes focused views for retention, funnels, KPIs, and SEO to assess marketing effectiveness across the journey. Helps teams spot behavior patterns and act quickly to increase ROI and growth.

Multi‑channel marketing performance template that unifies paid, organic, and social results in one Looker Studio view. Track core metrics—impressions, clicks, spend, CTR, CPC, conversions, CAC, engagement, video views, sessions, page views, and keyword rank—across channels and campaigns. Compare efficiency and ROI across Google Ads, Facebook Ads, LinkedIn, TikTok, Twitter, GA4, and Search Console to see what actually drives growth. Built for marketers and agencies to monitor performance and reallocate budget with confidence. White‑label ready with custom metrics and data blending for a single source of truth.

Facebook Ads funnel analysis template for Looker Studio that maps the journey from ad impressions and clicks to leads and outcomes. Presents funnel stages side by side to reveal drop‑offs, costs, and conversion efficiency. Surfaces core performance markers such as CTR, CPC, CPL, and lead volume to pinpoint where money is won or wasted. Works with the Porter Metrics Facebook & Instagram Ads connector to bring campaign data into one view. Built for marketers and e‑commerce teams focused on optimizing paid social acquisition and scaling winners.

GA4 performance template focused on the full marketing funnel for ecommerce and websites. Organizes insights into Conversion, Engagement, Acquisition, Audience (geo, demographics, tech), E‑commerce (GA4), and Retention to reveal what drives growth. Highlights trends across channels and audiences so you can spot opportunities, fix drop‑offs, and scale what works. Ideal for decision‑makers who want a single view of traffic quality, user behavior, and customer value.