Author: ecommvert

GA4 eCommerce purchase-funnel analytics focused on conversion health and revenue impact. Track gross purchase revenue, ecommerce purchases, total users, first‑time purchasers, and AOV in one view. Compare Cart, Checkout, and Purchase conversion rates over time and diagnose drop‑offs. Break performance down by session source/medium with item views, add‑to‑cart, checkouts, purchases, revenue, and revenue share, with period‑over‑period and year‑over‑year trends.

Google Ads eCommerce scaling template focused on finding growth opportunities across Search, Performance Max with feeds, and Shopping. Highlights campaigns and products with the strongest scaling potential using ROAS and efficiency trend lines. Guides you to the budget sweet spot—when to push spend and when to stabilize or cut costs. Built for specialists, agencies, and online stores that want decisions driven by historical data. Includes practical tips for reading trends and accounting for seasonality to drive profitable growth.