Author: ecommvert

Organic and paid search alignment focused on cutting wasted spend and boosting efficiency. Surfaces overlap between ads and organic rankings, including how CTR changes when both appear versus ad‑only. Pinpoints queries where the site already ranks top 3 organically so ad budgets can be reduced, with estimated savings. Highlights high‑CPC terms to trim or refine, plus guidance for brand and non‑brand queries with clear, actionable recommendations.

Profit-focused ecommerce analytics template for Looker Studio that ties marketing performance to unit economics. Tracks key cost inputs like shipping per order, VAT, return rate, transaction fees, returning-customer share, and profit margin to show true profitability. Highlights break‑even CPC, required CVR, and target AOV so you know exactly what you can afford to pay for traffic and what levers to pull. Includes campaign, keyword, and search term views to spot winners and fix waste. Ideal for DTC brands and online stores that want to move beyond ROAS to real profit.

Ecommerce analytics template that turns Google Ads and Google Analytics data into a decision tree to pinpoint the biggest levers for growth and profitability. Highlights metrics such as repeat order rate, return rate, shipping per order, transaction fees, sale percentage, and profit margin to prioritize fixes and quick wins. Includes a detailed metrics breakdown plus keyword and product filters to compare performance across campaigns and SKUs. Built to reveal where money is made or lost across the funnel and guide next steps.

Google Ads eCommerce scaling template focused on finding growth opportunities across Search, Performance Max with feeds, and Shopping. Highlights campaigns and products with the strongest scaling potential using ROAS and efficiency trend lines. Guides you to the budget sweet spot—when to push spend and when to stabilize or cut costs. Built for specialists, agencies, and online stores that want decisions driven by historical data. Includes practical tips for reading trends and accounting for seasonality to drive profitable growth.