Author: ecommvert

GA4 eCommerce purchase-funnel analytics focused on conversion health and revenue impact. Track gross purchase revenue, ecommerce purchases, total users, first‑time purchasers, and AOV in one view. Compare Cart, Checkout, and Purchase conversion rates over time and diagnose drop‑offs. Break performance down by session source/medium with item views, add‑to‑cart, checkouts, purchases, revenue, and revenue share, with period‑over‑period and year‑over‑year trends.

GA4 and Google Ads ecommerce performance tracker focused on revenue, cost, and ROI. Connects GA4 purchase events with ad spend to surface summary KPIs and daily cost vs. revenue trends. Highlights attribution disparity so teams can understand differences between GA4-reported revenue and ad platform costs. Includes notes on GA4 reporting delays versus instant Google Ads cost updates to set expectations.