Author: lookerstudioteam

The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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Google Ads TrueView for Action Discovery Performance Insights cover image
Marketing
Google Ads TrueView for Action Discovery Performance Insights

Google Ads performance insights for Discovery and TrueView for Action with trends, comparisons, and audience/ad-level analysis.

Performance insights for Google Ads Discovery and TrueView for Action campaigns at account, campaign, ad group, audience, and ad levels. Tracks clicks, cost, conversions, and cost per all conversions with daily trends and period-over-period comparisons. Surfaces spend and conversion efficiency to quickly spot winners and underperformers. Includes an ad approval view to monitor policy status and delivery risks. Designed for marketers optimizing YouTube and Discovery placements.
Free
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Google Ads Display Network Performance Insights cover image
Marketing
Google Ads Display Network Performance Insights

Comprehensive Google Ads Display Network template covering performance, trends, audiences, creatives, and bid/budget loss insights.

Google Ads Display Network performance template for monitoring results from account to asset level. Tracks clicks, cost, conversions, CTR, CPA, and impression share with day‑by‑day trends and comparison to the previous period. Breaks performance down by campaign types, ad groups, audiences, devices, locations, and demographics. Reviews creative and asset coverage to spot gaps and understand which formats and messages drive results. Highlights bid and budget loss to guide spend reallocation and scaling decisions.
Free
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Google Ads Search Creative Performance Insights cover image
Marketing
Google Ads Search Creative Performance Insights

Actionable insights for Google Ads search creatives—ad types, RSA assets and strength, policy approvals, and device/click trends—to improve performance.

Google Ads Search Creative Performance Insights tracks how each ad type performs across your account, with clear breakouts by device and click type. Review RSA asset strength and presence, understand which assets drive engagement, and spot gaps to test. Monitor policy approval status to prevent delivery issues and maintain coverage. Trend performance over time and use the campaign deep dive to pinpoint winners and underperformers. Ideal for optimizing creative mix, quality, and spend efficiency.
Free
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Google Ads Shopping Product Performance cover image
Marketing
Google Ads Shopping Product Performance

Google Ads Shopping analytics focused on revenue and profitability by type, category, brand, labels, and SKU.

Google Ads Shopping Product Performance template for tracking online and offline revenue and profitability across products. Analyze results by product type, category, brand, custom labels, and SKU with dedicated executive, product, brand, and category views. Compare recent periods (e.g., last 7 days vs previous) with calculations based on the latest 28 days. Pinpoint profit drivers, cut waste, and optimize product mix to improve efficiency for ecommerce and retail teams.
Free
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Search Performance Overview cover image
Marketing
Search Performance Overview

Looker Studio template to analyze Google Ads search performance across campaigns, keywords, devices, audiences, geos, and auction insights.

Google Ads Search Performance dashboard for Looker Studio that unifies account, campaign, ad group, keyword, and search query analytics. Tracks spend, impressions, clicks, CTR, CPC, conversions, CPA, and ROAS with daily trends and period-over-period comparisons. Explore device, demographic, and geographic views to pinpoint winning segments and eliminate wasted spend. Leverage auction insights to benchmark against competitors and guide bid and budget decisions. Built to give marketers fast, actionable visibility into search performance from overview to deep dive.
Free
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Google Ads Experiments Performance cover image
Marketing
Google Ads Experiments Performance

Evaluate Google Ads trial campaigns vs base campaigns and analyze incremental queries to find winning variants.

Google Ads Experiments Performance Dashboard compares trial campaigns against their corresponding base campaigns across selected accounts. It consolidates results into an executive summary, detailed performance comparisons, and incremental query analysis to surface queries uniquely captured by the experiment. Designed to quantify lift and efficiency changes so you can decide whether to scale, pause, or iterate variants. Ideal for advertisers running structured A/B tests who need fast, clear readouts.
Free
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YouTube Channel Report cover image
Marketing
YouTube Channel Report

YouTube Analytics dashboard for tracking channel trends, top videos, engagement, and geographic reach.

YouTube channel analytics focused on what matters: views, average watch time, and shares trended over time. Pinpoint top-performing videos with side‑by‑side metrics for views and engagement. Track audience sentiment with likes, dislikes, subscriptions added/removed, and comments. See where viewers come from with country and U.S. state maps. Designed for creators and marketers who want quick, actionable insight into channel performance.
Free
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Display Video 360 Account Summary V2 0 cover image
Marketing
Display Video 360 Account Summary V2 0

DV360 Looker Studio template summarizing campaign-to-line item performance with device, environment, exchange, creative, and inventory QA views.

DV360 Account Summary for Looker Studio focused on Display & Video 360 performance across advertisers, campaigns, insertion orders, and line items. View revenue and CPM with breakdowns by device, environment, and exchange to spot where spend and results concentrate. Tabs extend into DV360 hierarchy, creative performance, and URL/exchange analysis, with an additional QA section for inventory and DMP checks. Filters for advertiser, campaign, device, line item status, exchange, and creative type keep analysis targeted. Built for media buyers and analysts who need a quick, consistent read on core DV360 KPIs.
Free
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Google Ads YouTube Performance cover image
Marketing
Google Ads YouTube Performance

Google Ads YouTube for Action performance dashboard covering KPIs, ad groups, creatives, engagement, and day‑of‑week insights.

Track Google Ads YouTube for Action performance with a clear overview of key KPIs like impressions, views, clicks, cost, and conversions. Drill into Ad Groups and Creatives to compare results and spot best‑performing assets. Review engagement metrics and view-rate trends, plus day‑of‑week patterns for clicks, views, and conversions. Surface top campaigns to guide budget shifts and creative optimizations.
Free
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Google Ads Search Opportunity Lost Budget Bid cover image
Marketing
Google Ads Search Opportunity Lost Budget Bid

Google Ads template to find and size lost impression share and revenue from budget/bid limits, with device and campaign‑level detail.

Pinpoint lost search impression share in Google Ads caused by budget and bid limits. Compare budget loss versus the previous period and break it down by device to see where demand is being missed. Estimate online revenue lost by device to size the impact. Drill into campaign‑level budget loss to decide where to increase spend or adjust bids.
Free
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Google Ads Search Auction Insights cover image
Marketing
Google Ads Search Auction Insights

Competitive benchmarking for Google Ads using Search Auction Insights across campaigns, ad groups, keywords, and devices.

Benchmark Google Ads Search performance against competitors using Auction Insights across campaigns, ad groups, keywords, and devices. Track impression share, absolute top of page rate, top of page rate, position above rate, and outranking share with period‑over‑period comparisons. Reveal trends by advertiser to see who’s gaining visibility and where you’re losing ground. Identify priority campaigns and keywords to defend share and capture opportunities. Built for PPC teams focused on competitive search strategy.
Free
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Google Ads Discovery Performance Insights cover image
Marketing
Google Ads Discovery Performance Insights

Google Ads Discovery campaign performance insights with trend, comparison, and asset-level analysis.

Performance insights for Google Ads Discovery campaigns, focused on clicks, cost, conversions, and cost per conversion with clear comparison to the previous period. Includes views for account, campaign, and ad group performance plus audience type analysis to spot what’s working. Highlights daily trends to track momentum and seasonality. Covers ad format coverage and asset-level results to evaluate creatives and labels. Built to guide budget shifts, bidding tweaks, and creative optimization for Discovery ads.
Free
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Google Ads Display Performance cover image
Marketing
Google Ads Display Performance

Google Ads Display performance tracker with core KPIs, period comparisons, and breakdowns by demographics, geography, device, and campaign levels.

Tracks Google Ads Display campaign performance at the account, campaign, and ad group levels. Highlights key metrics like impressions, average CPM, and display impression share with daily trends versus the previous period. Breaks results down by demographics, audience targeting, geography, and device to reveal where reach and engagement are strongest. Surfaces top and lagging performers to guide bid, budget, and creative decisions. Ideal for marketers seeking quick, actionable visibility into display outcomes.
Free
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Google Ads Impression Share Insights cover image
Marketing
Google Ads Impression Share Insights

Google Ads impression share insights with YoY changes, daily trends, and breakdowns by slot, type, and keywords.

Google Ads Impression Share Insights focused on measuring how often ads appear versus total opportunities. Highlights visibility and reach with year‑over‑year change, plus daily trends for cost and search impression share against the previous period. Breaks performance down by ad slot, ad type, and keywords to spot where coverage is gained or lost. Helps diagnose gaps from budget or rank and prioritize optimizations to grow exposure and efficiency.
Free
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Google Ads Account Health cover image
Marketing
Google Ads Account Health

Google Ads account health overview with spend trends, performance snapshots, and channel views for Search, Display, Video, Shopping, and App.

Google Ads account health template focused on fast diagnosis of performance and spend. Provides a daily spend trend, a performance snapshot, and an account performance overview to quickly spot shifts. Includes dedicated views for Search, Display, Video, Shopping, and App campaigns to compare channels. Useful for catching anomalies, pacing issues, and reporting wins in weekly reviews. A notes section helps capture insights and actions.
Free
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Google Ads Budget Depletion Insights cover image
Marketing
Google Ads Budget Depletion Insights

Daily and hourly Google Ads budget depletion insights to prevent budget‑limited downtime and optimize spend.

Google Ads Budget Depletion Insights focuses on spotting when campaign budgets run out and where spend is constrained. Daily and hourly summaries surface budget pacing and depletion patterns so you can reallocate budgets and protect performance. Ideal for monitoring budget‑limited campaigns and identifying the times of day when coverage drops. Not intended for Shopping campaigns.
Free
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Google Ads Search Automation Tracking cover image
Marketing
Google Ads Search Automation Tracking

Audit and optimize Google Ads Search automation—RSA quality, auto bidding, and value‑based bidding across your accounts.

Tracks and improves automation setup for Google Ads Search campaigns. Focuses on adoption and quality of Responsive Search Ads, automated bidding, and value‑based bidding across accounts, campaigns, and ad groups. Identifies gaps, misconfigurations, and opportunities to apply recommended automation settings using recent performance data. Helps teams standardize best practices and set accounts up for scalable, consistent results.
Free
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Google Ads - Ad Group Performance cover image
Marketing
Google Ads - Ad Group Performance

Google Ads ad group performance tracking with top‑performer rankings and period‑over‑period comparisons for smarter bidding and budgets.

Google Ads Ad Group Performance template focused on evaluating ad group efficiency and the impact of spend. Highlights the top ad groups by conversions, cost per conversion, total cost, and average CPC. Adds account-level summaries and period‑over‑period comparisons to reveal trends and shifts. Useful for spotting winners, flagging wasted spend, and guiding bid and budget reallocations.
Free
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Google Ads Opportunity Lost cover image
Marketing
Google Ads Opportunity Lost

Google Ads opportunity-lost dashboard for budget and bid limits with impression share trends and campaign-level insights across Search and Display.

Google Ads template focused on measuring opportunity lost from budget and bid limits. Quantifies impression share and highlights where Search and Display are losing visibility due to constraints. Includes daily impression share trends and campaign-level views to pinpoint high-impact fixes. Helps prioritize budget shifts and bid adjustments to recover reach and demand.
Free
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Google Ads Performance Gap Analysis cover image
Marketing
Google Ads Performance Gap Analysis

Google Ads gap analysis to track impression share, estimate lost opportunities, and compare performance versus the previous period.

Google Ads Performance Gap Analysis focused on uncovering missed opportunities and where campaigns are falling short. Highlights impression share trends and estimated lost metrics to reveal wasted reach and periods of underperformance. Compares opportunity loss versus the previous period to quickly spot declines and prioritize fixes. Ideal for PPC teams that need to diagnose gaps and redirect budget and bids for higher impact.
Free
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Google Ads Ad Slot Insights cover image
Marketing
Google Ads Ad Slot Insights

Analyze Google Ads performance by ad slot and device to optimize bids, placements, and ROI.

Ad Slot Insights for Google Ads focused on how ad positions perform. Compare CTR and conversion rate by slot to identify the placements that drive quality traffic. Track average CPC versus cost per conversion by slot to gauge efficiency. Review bottom slot impressions by campaign and analyze share of impressions versus share of clicks by slot and device. Apply the findings to tune bids, placement strategy, and device targeting for better ROI.
Free
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Google Ads Performance by Day cover image
Marketing
Google Ads Performance by Day

Day-by-day and day‑of‑week analysis of Google Ads performance with previous‑period comparisons.

Analyze Google Ads outcomes by day to uncover weekly patterns and timing effects. Compare performance with the previous period to quickly spot gains or drops in key KPIs. Review impressions and average CPC by day of week alongside conversions and conversion rate, then explore a day‑by‑day performance overview. Use it to pinpoint the best days to scale spend and the weak days to adjust budgets or ad scheduling.
Free
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Google Ads Search Query Performance cover image
Marketing
Google Ads Search Query Performance

Google Ads search query performance with period-over-period KPIs and a detailed query view for optimization.

Google Ads search query performance focused on the terms that trigger your ads, tracking clicks, impressions, cost, CTR, CPC, and conversions. A performance snapshot compares results with the previous period to surface rising or declining trends. The detailed query view highlights high-cost, low-return searches and opportunities for negative keywords or new targets. Insights guide bid, budget, and match-type adjustments across campaigns and ad groups. Built for PPC managers who want fast, actionable search term insights.
Free
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Google Ads Device Performance cover image
Marketing
Google Ads Device Performance

Google Ads device performance across devices with clicks, conversions, cost, CTR, and period comparisons.

Google Ads device performance template focused on tracking clicks, conversions, cost, CTR, and conversion rate by device type. Compare current period with the previous period to spot trends and shifts. Visuals cover conversions by device, clicks by device, CTR and conversion rate by device, and cost by day and device. A dedicated deep dive highlights device-level changes versus the prior period. Use it to identify high-ROI devices and adjust bidding and budgets quickly.
Free
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Google Ads Ad Type Insights cover image
Marketing
Google Ads Ad Type Insights

Google Ads performance by ad type with CTR, cost, clicks share, top campaigns, and daily cost trends.

Google Ads Ad Type Insights compares performance across ad formats to reveal what drives traffic and efficiency. Track CTR by ad type, share of clicks versus average cost, and day‑by‑day cost trends. Surface top campaigns with ETA CTR and a concise ad type overview. Use the insights to shift budget, refine creatives, and retire underperforming formats.
Free
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Google Ads Video Performance cover image
Marketing
Google Ads Video Performance

Monitor Google Ads video campaign KPIs and trends by campaign and ad group to optimize spend.

Google Ads Video Performance template focused on evaluating video campaign results at overview, campaign, and ad group levels. Tracks core KPIs such as views, impressions, view rate, CPV, cost, clicks, and conversions with a performance snapshot and daily trend charts. Identifies high‑ and low‑performing campaigns and ad groups to guide budget shifts and creative or targeting fixes. Date range control and an optional notes section support weekly readouts and change tracking. Built for marketers managing Google Ads video campaigns across YouTube inventory.
Free
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Google Ads Overview Report cover image
Marketing
Google Ads Overview Report

Google Ads performance overview covering CTR, conversions, CPC/CPM, top campaigns, and device breakdown.

Google Ads overview template for monitoring PPC performance across the funnel. Covers CTR and impressions, conversion rate and cost per conversion, plus CPC and CPM with trend views. Surfaces top campaigns and a device breakdown for clicks, cost, and conversions to reveal where budget works best. Designed to quickly spot inefficiencies, control spend, and scale winning campaigns.
Free
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Google Ads Geographic Performance cover image
Marketing
Google Ads Geographic Performance

Google Ads geographic analysis with regional comparisons and period-over-period trends.

Focuses on Google Ads results by geography to reveal where campaigns perform best. Compares account performance versus the previous period and highlights regional trends. Provides region-level views for conversions and overall performance to spot high- and low-value locations. Useful for optimizing location targeting, reallocating budgets, and planning market expansion.
Free
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Google Ads Display Targeting cover image
Marketing
Google Ads Display Targeting

Google Ads Display targeting insights with period comparison, age/gender breakdowns, and keyword analysis to optimize reach and spend.

Google Ads Display targeting overview focused on audience insights and spend. Compare performance versus the previous period to spot changes in reach and cost. Break down impressions by age and cost by gender to understand who you’re reaching and paying for. Review display keyword targeting to identify terms driving exposure and budget. Use these insights to refine audiences, bids, and budgets for better efficiency.
Free
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Google Ads Campaign Performance cover image
Marketing
Google Ads Campaign Performance

Google Ads performance dashboard with period-over-period trends and Top 10 campaign insights.

Google Ads campaign tracking template focused on performance and efficiency trends. Compare account results with the previous period and surface Top 10 campaigns by conversions, cost per conversion, spend, and average CPC. Review overall campaign performance to quickly spot growth or rising costs. Built for quick decision-making on budgets, bids, and prioritization.
Free
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Google Ads Keyword Performance cover image
Marketing
Google Ads Keyword Performance

Google Ads keyword dashboard analyzing conversions, cost, and distribution by Quality Score and Match Type.

Google Ads keyword performance focused on how Quality Score and Match Type impact results. Tracks conversions and conversion rate by Quality Score to surface high‑value terms. Breaks down clicks and cost by Match Type to reveal spend efficiency and wasted budget. Visualizes the distribution of keywords across Quality Scores and Match Types to spot optimization opportunities. Provides a concise keyword performance overview to identify winners and fix underperformers.
Free
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Google Analytics Acquisition Overview cover image
Marketing
Google Analytics Acquisition Overview

Google Analytics acquisition overview focused on top channels, users vs. new users, and conversions.

Tracks acquisition performance in Google Analytics, focusing on where users come from and which channels drive results. Highlights top acquisition channels, users versus new users, and key conversions to reveal which traffic sources bring quality visitors. Surfaces acquisition, behavior, and conversion insights to spot trends and drop‑offs over time. Ideal for marketing and growth teams needing a quick read on channel effectiveness and ROI.
Free
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Google Ads Performance Trends cover image
Marketing
Google Ads Performance Trends

Day‑by‑day Google Ads trends for impressions, clicks, and overall performance.

Google Ads Performance Trends tracks day‑by‑day changes in campaign activity, focusing on how impressions and clicks evolve over time. A dedicated Impressions vs Clicks trend highlights spikes, dips, and seasonality. A day‑wise performance view summarizes results for the chosen date range to guide budget and bid adjustments. Useful for advertisers and analysts who need a fast read on momentum and optimization opportunities.
Free
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