Google Ads Shopping Auction Insights tracking for impression share, overlap, and outranking by day, campaign, ad group, and device.
Track Google Ads Shopping Auction Insights to benchmark Shopping campaign visibility against competitors. Monitor impression share, overlap rate, and outranking share to see who appears with you and who outranks you. Break down trends by day, campaign, ad group, and device to find where competitive pressure is strongest. Compare periods to flag gains or losses in visibility and competitiveness. Use insights to prioritize bids, budgets, and product coverage where share is slipping.
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