Author: holini

UTM Tagging Auditor for Google Analytics 4 that audits campaign tagging quality and protects attribution accuracy. Highlights untagged campaign URLs and sessions where auto‑tagging is enabled but utm_source, utm_medium, or utm_campaign are missing, with counts by page location. Surfaces anomalies like unusually long UTM values and separates issues with clear red/green indicators for fast triage. Helps marketers prioritize fixes so channel and campaign performance reporting stays trustworthy.

GA4 self-audit focused on attribution integrity and data quality. Identifies spikes in Unassigned and (not set) sessions, highlights landing pages affected by missing parameters, and quantifies conversions tied to unknown sources. Evaluates how Consent Mode impacts Google/CPC attribution and detects over-attribution to Direct. Uses concise tables and trend lines to pinpoint misclassified traffic and measurement gaps. Ideal for marketers and analysts validating channel grouping and event parameter completeness.