Price: Free Templates

The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

Clear All

Showing 1 - 40 of 67

Quality score analytics dashboard for Google Ads cover image
Marketing
Quality score analytics dashboard for Google Ads

Google Ads Quality Score analytics to diagnose keywords, track weighted QS, and link impact to CTR, CPC, and spend.

Google Ads quality score analytics focused on keyword-level performance and optimization. Tracks historical quality score alongside CTR, CPC, and search impression share to reveal what drives visibility and cost. Includes impression-, click-, and cost‑weighted quality score metrics with clear guidance on when each matters for health, engagement, and budget efficiency. Highlights keyword distributions and components like landing page experience, ad relevance, and expected CTR to pinpoint where to improve. Built for finding quick wins that raise scores, lift CTR, and lower CPC.
Free
coupler Google Ads icon
Paid Ads Organic Report - Google Ads cover image
Marketing
Paid Ads Organic Report - Google Ads

Organic–paid search overlap insights to reduce ad waste, improve CTR, and prioritize high‑value queries.

Organic and paid search alignment focused on cutting wasted spend and boosting efficiency. Surfaces overlap between ads and organic rankings, including how CTR changes when both appear versus ad‑only. Pinpoints queries where the site already ranks top 3 organically so ad budgets can be reduced, with estimated savings. Highlights high‑CPC terms to trim or refine, plus guidance for brand and non‑brand queries with clear, actionable recommendations.
Free
ecommvert Google Ads icon
PPC multi-channel dashboard cover image
Marketing
PPC multi-channel dashboard

Cross‑channel PPC dashboard that consolidates ad metrics and spend to compare performance and guide budget decisions.

A multi‑channel PPC dashboard focused on consolidating ads data from Google Ads, Meta, LinkedIn, and other platforms to compare performance side by side. Tracks spend, impressions, clicks, CTR, CPC, conversions, and ROAS with time trends and breakdowns by source and campaign type. Highlights spend and CPC by date and source, impressions vs. clicks over time, and clicks by source to quickly spot winners and waste. Surfaces opportunities by evaluating keyword and creative effectiveness alongside metrics like search impression share and frequency. Guides smarter budget allocation and optimizations that lift ROI across platforms.
Free
coupler Google Ads icon
Google Ads report template for Looker Studio cover image
Marketing
Google Ads report template for Looker Studio

A comprehensive Google Ads template that tracks key metrics and reveals top campaigns, audiences, devices, locations, and time-based trends for smarter optimization.

A Google Ads performance template for Looker Studio focused on tracking impressions, clicks, CTR, conversions, costs, CPC/CPM, CPA, and ROAS. Compare results across campaigns, ad groups, ads, keywords, and search terms to spot winners and waste. Break down performance by audience demographics, device, location, and network, and uncover time-of-day and day-of-week trends to refine scheduling. Surface top campaigns and ads to reallocate budget toward the highest ROI opportunities.
Free
reportingninja Google Ads icon
Google Ads E-commerce Report by escalix io 2024 cover image
Sales
Google Ads E-commerce Report by escalix io 2024

Google Ads e‑commerce dashboard to track spend, revenue, ROAS, and conversions with breakdowns by campaign, region, device, and more.

Google Ads e‑commerce performance template focused on cost, revenue, ROAS, and gross profit alongside clicks, impressions, CTR, CPC, conversions, CPA, CVR, and AOV. Filters for primary conversion action, campaign, region, device, and campaign type make it easy to zero in on what drives results. Period comparisons highlight growth or declines across acquisition and conversion metrics. Navigation includes dedicated pages for Budget, Campaigns, Devices, GEO, Products, Keywords, Time, and Forecast to optimize spend and plan outcomes.
Free
mykytasoima Google Ads icon
Google Ads TrueView for Action Discovery Performance Insights cover image
Marketing
Google Ads TrueView for Action Discovery Performance Insights

Google Ads performance insights for Discovery and TrueView for Action with trends, comparisons, and audience/ad-level analysis.

Performance insights for Google Ads Discovery and TrueView for Action campaigns at account, campaign, ad group, audience, and ad levels. Tracks clicks, cost, conversions, and cost per all conversions with daily trends and period-over-period comparisons. Surfaces spend and conversion efficiency to quickly spot winners and underperformers. Includes an ad approval view to monitor policy status and delivery risks. Designed for marketers optimizing YouTube and Discovery placements.
Free
lookerstudioteam Google Ads icon
Google Ads Display Network Performance Insights cover image
Marketing
Google Ads Display Network Performance Insights

Comprehensive Google Ads Display Network template covering performance, trends, audiences, creatives, and bid/budget loss insights.

Google Ads Display Network performance template for monitoring results from account to asset level. Tracks clicks, cost, conversions, CTR, CPA, and impression share with day‑by‑day trends and comparison to the previous period. Breaks performance down by campaign types, ad groups, audiences, devices, locations, and demographics. Reviews creative and asset coverage to spot gaps and understand which formats and messages drive results. Highlights bid and budget loss to guide spend reallocation and scaling decisions.
Free
lookerstudioteam Google Ads icon
Google Ads Search Creative Performance Insights cover image
Marketing
Google Ads Search Creative Performance Insights

Actionable insights for Google Ads search creatives—ad types, RSA assets and strength, policy approvals, and device/click trends—to improve performance.

Google Ads Search Creative Performance Insights tracks how each ad type performs across your account, with clear breakouts by device and click type. Review RSA asset strength and presence, understand which assets drive engagement, and spot gaps to test. Monitor policy approval status to prevent delivery issues and maintain coverage. Trend performance over time and use the campaign deep dive to pinpoint winners and underperformers. Ideal for optimizing creative mix, quality, and spend efficiency.
Free
lookerstudioteam Google Ads icon
Google Ads Shopping Product Performance cover image
Marketing
Google Ads Shopping Product Performance

Google Ads Shopping analytics focused on revenue and profitability by type, category, brand, labels, and SKU.

Google Ads Shopping Product Performance template for tracking online and offline revenue and profitability across products. Analyze results by product type, category, brand, custom labels, and SKU with dedicated executive, product, brand, and category views. Compare recent periods (e.g., last 7 days vs previous) with calculations based on the latest 28 days. Pinpoint profit drivers, cut waste, and optimize product mix to improve efficiency for ecommerce and retail teams.
Free
lookerstudioteam Google Ads icon
Google Ads Break-even Analyzer cover image
Finance
Google Ads Break-even Analyzer

Ecommerce profitability dashboard with break‑even CPC/CVR/AOV and cost inputs for smarter campaign decisions.

Profit-focused ecommerce analytics template for Looker Studio that ties marketing performance to unit economics. Tracks key cost inputs like shipping per order, VAT, return rate, transaction fees, returning-customer share, and profit margin to show true profitability. Highlights break‑even CPC, required CVR, and target AOV so you know exactly what you can afford to pay for traffic and what levers to pull. Includes campaign, keyword, and search term views to spot winners and fix waste. Ideal for DTC brands and online stores that want to move beyond ROAS to real profit.
Free
ecommvert Google Ads icon
Search Performance Overview cover image
Marketing
Search Performance Overview

Looker Studio template to analyze Google Ads search performance across campaigns, keywords, devices, audiences, geos, and auction insights.

Google Ads Search Performance dashboard for Looker Studio that unifies account, campaign, ad group, keyword, and search query analytics. Tracks spend, impressions, clicks, CTR, CPC, conversions, CPA, and ROAS with daily trends and period-over-period comparisons. Explore device, demographic, and geographic views to pinpoint winning segments and eliminate wasted spend. Leverage auction insights to benchmark against competitors and guide bid and budget decisions. Built to give marketers fast, actionable visibility into search performance from overview to deep dive.
Free
lookerstudioteam Google Ads icon
Google Ads Experiments Performance cover image
Marketing
Google Ads Experiments Performance

Evaluate Google Ads trial campaigns vs base campaigns and analyze incremental queries to find winning variants.

Google Ads Experiments Performance Dashboard compares trial campaigns against their corresponding base campaigns across selected accounts. It consolidates results into an executive summary, detailed performance comparisons, and incremental query analysis to surface queries uniquely captured by the experiment. Designed to quantify lift and efficiency changes so you can decide whether to scale, pause, or iterate variants. Ideal for advertisers running structured A/B tests who need fast, clear readouts.
Free
lookerstudioteam Google Ads icon
Google Ads creatives dashboard cover image
Marketing
Google Ads creatives dashboard

Google Ads creative performance analytics with key KPIs, trends, and top creatives for optimization.

Google Ads creatives performance tracking focused on spend efficiency, reach, and engagement across campaigns, ad groups, and ad types. Key metrics include amount spent, impressions, clicks, CPC, CPM, and CTR with a detailed creative-level table for comparisons. Trend visuals highlight impressions vs. CPM, clicks vs. CPC, and spend dynamics over time. Ranking and breakdowns surface top-performing creatives by conversions and impressions by ad type to guide optimization.
Free
coupler Google Ads icon
Google Ads keywords performance dashboard cover image
Marketing
Google Ads keywords performance dashboard

Google Ads keyword performance analytics to optimize spend, clicks, and conversions across campaigns.

Google Ads keywords performance focused on measuring cost-efficiency and revenue impact across search terms and ad groups. Covers core KPIs such as cost, impressions, clicks, CTR, CPC, CPM, conversions, conversion value, conversion rate, and cost per conversion, with trend charts and a detailed keyword table to surface winners and waste. Highlights top keywords by clicks and visualizes shifts in impressions, CPC, and CPA over time to guide bid and budget decisions. Excludes Performance Max campaigns.
Free
coupler Google Ads icon
Metrics Breakdown Tree cover image
Marketing
Metrics Breakdown Tree

Ecommerce decision‑tree template that surfaces profit drivers from Google Ads and Google Analytics with a clear metrics breakdown.

Ecommerce analytics template that turns Google Ads and Google Analytics data into a decision tree to pinpoint the biggest levers for growth and profitability. Highlights metrics such as repeat order rate, return rate, shipping per order, transaction fees, sale percentage, and profit margin to prioritize fixes and quick wins. Includes a detailed metrics breakdown plus keyword and product filters to compare performance across campaigns and SKUs. Built to reveal where money is made or lost across the funnel and guide next steps.
Free
ecommvert Google Ads icon
Branded organic search vs paid campaign performance dashboard for Google cover image
Marketing
Branded organic search vs paid campaign performance dashboard for Google

Compare paid vs organic search to track clicks, impressions, CTR, spend, and share of clicks by keyword.

Paid vs organic search performance in one place to see how keywords drive visibility and traffic. Track impressions, clicks, CTR, spend, and share of clicks over time and by search term. Compare organic vs paid CTR and impressions to uncover cannibalization or lift. Highlight high‑impact keywords to shift budget, improve creatives, and align SEO with PPC.
Free
coupler Google Ads icon
Cross-platform report template for Looker Studio cover image
Marketing
Cross-platform report template for Looker Studio

Unified ad performance dashboard comparing spend, clicks, CTR, conversions, and ROI across Facebook, Google, LinkedIn, and other channels.

Cross-platform Looker Studio template for unifying marketing performance from Facebook Ads, Google Ads, LinkedIn Ads, and more. Brings together cost, impressions, clicks, CTR, conversions, conversion rate, and efficiency metrics like CPA/ROAS to compare channels side by side. Pinpoints which platforms drive the best results and how cost per conversion and ROI stack up to guide budget shifts. Trend views surface seasonality and performance changes by channel and account for faster decisions. Built to highlight total impact and reveal opportunities to reallocate spend to top performers.
Free
reportingninja Google Ads icon
Google Ads vs Facebook Ads comparison template cover image
Marketing
Google Ads vs Facebook Ads comparison template

Side‑by‑side comparison of Google Ads vs Facebook Ads across CTR, CPC, CPA, cost, impressions, clicks, and conversions.

Compare Google Ads and Facebook Ads head‑to‑head to find the stronger acquisition channel. Track CTR, CPC, cost per conversion, total cost, impressions, clicks, and conversions side‑by‑side for quick benchmarking. Highlight audience and performance differences with demographics insights to guide budget shifts. Clean comparison cards make it easy to spot trends and winners fast. Built by Supermetrics for marketers running paid media on both platforms.
Free
supermetrics Google Ads icon
Google Ads Audience report template cover image
Marketing
Google Ads Audience report template

Google Ads audience analytics in Looker Studio with segment-level insights on reach, CTR, conversions, CPA, and ROAS.

Monitor Google Ads audience performance across reach, conversions, CTR, CPC/CPM, cost per conversion, and ROAS. Segment results by demographics, devices, locations, time of day, campaign, ad group, keyword, and audience to spot high‑value segments. Identify which audiences and geographies drive the most impressions and conversions and how costs vary by segment. Built for PPC teams to compare results and shift budget toward profitable audiences.
Free
portermetrics Google Ads icon
Google Ads YouTube Performance cover image
Marketing
Google Ads YouTube Performance

Google Ads YouTube for Action performance dashboard covering KPIs, ad groups, creatives, engagement, and day‑of‑week insights.

Track Google Ads YouTube for Action performance with a clear overview of key KPIs like impressions, views, clicks, cost, and conversions. Drill into Ad Groups and Creatives to compare results and spot best‑performing assets. Review engagement metrics and view-rate trends, plus day‑of‑week patterns for clicks, views, and conversions. Surface top campaigns to guide budget shifts and creative optimizations.
Free
lookerstudioteam Google Ads icon
Google Ads Search Opportunity Lost Budget Bid cover image
Marketing
Google Ads Search Opportunity Lost Budget Bid

Google Ads template to find and size lost impression share and revenue from budget/bid limits, with device and campaign‑level detail.

Pinpoint lost search impression share in Google Ads caused by budget and bid limits. Compare budget loss versus the previous period and break it down by device to see where demand is being missed. Estimate online revenue lost by device to size the impact. Drill into campaign‑level budget loss to decide where to increase spend or adjust bids.
Free
lookerstudioteam Google Ads icon
Google Ads Search Auction Insights cover image
Marketing
Google Ads Search Auction Insights

Competitive benchmarking for Google Ads using Search Auction Insights across campaigns, ad groups, keywords, and devices.

Benchmark Google Ads Search performance against competitors using Auction Insights across campaigns, ad groups, keywords, and devices. Track impression share, absolute top of page rate, top of page rate, position above rate, and outranking share with period‑over‑period comparisons. Reveal trends by advertiser to see who’s gaining visibility and where you’re losing ground. Identify priority campaigns and keywords to defend share and capture opportunities. Built for PPC teams focused on competitive search strategy.
Free
lookerstudioteam Google Ads icon
Google Ads Discovery Performance Insights cover image
Marketing
Google Ads Discovery Performance Insights

Google Ads Discovery campaign performance insights with trend, comparison, and asset-level analysis.

Performance insights for Google Ads Discovery campaigns, focused on clicks, cost, conversions, and cost per conversion with clear comparison to the previous period. Includes views for account, campaign, and ad group performance plus audience type analysis to spot what’s working. Highlights daily trends to track momentum and seasonality. Covers ad format coverage and asset-level results to evaluate creatives and labels. Built to guide budget shifts, bidding tweaks, and creative optimization for Discovery ads.
Free
lookerstudioteam Google Ads icon
Google Ads - eCommerce Scaling cover image
Sales
Google Ads - eCommerce Scaling

Google Ads eCommerce scaling template to spot high‑potential campaigns and optimal budgets across Search, PMax with feeds, and Shopping.

Google Ads eCommerce scaling template focused on finding growth opportunities across Search, Performance Max with feeds, and Shopping. Highlights campaigns and products with the strongest scaling potential using ROAS and efficiency trend lines. Guides you to the budget sweet spot—when to push spend and when to stabilize or cut costs. Built for specialists, agencies, and online stores that want decisions driven by historical data. Includes practical tips for reading trends and accounting for seasonality to drive profitable growth.
Free
ecommvert Google Ads icon
Google Ads Funnel Template cover image
Marketing
Google Ads Funnel Template

End-to-end Google Ads funnel tracking with reach, engagement, clicks, conversions, revenue, and ROAS in one view.

Map the full Google Ads funnel from awareness to conversion to see where campaigns win or leak. Track costs, impressions, and CPM for reach; engagements and engagement rate for interest; clicks, CTR, and CPC for consideration; and conversions, conversion value, and ROAS for outcomes. Compare success rates across stages and quantify drop‑offs. Monitor weekly trends for awareness, engagement, clicks, and results to guide budget shifts and creative tests.
Free
catchr Google Ads icon
Google Ads VS Facebook Ads cover image
Marketing
Google Ads VS Facebook Ads

Compare Google Ads vs Facebook Ads performance across CTR, CPC, CPA, spend, and conversions with geo and device insights.

Side-by-side comparison of Google Ads and Facebook Ads to pinpoint which channel delivers better results. Tracks CTR, CPC, cost per conversion, spend, impressions, clicks, and conversions with clear visual comparisons. Highlights top campaigns and ads with key metrics to spot quick wins and underperformers. Includes geo insights for where clicks come from and a device-level breakdown to guide budget shifts and targeting tweaks.
Free
twominutereport Google Ads icon
Google Ads report template cover image
Marketing
Google Ads report template

Google Ads PPC dashboard for Looker Studio to track spend, CTR, CPC, ROAS, and conversions by campaign, keyword, device, and location.

Google Ads performance template for Looker Studio focused on PPC visibility, clicks, and conversions. Track key metrics like impressions, CTR, CPC, CPM, ROAS, spend, and conversions to spot winners and waste. Break down results by campaign, ad group, keyword, device, and location to understand where performance comes from. Evaluate trends and answer practical questions such as which campaign converts best and how mobile CPC compares. Ideal for marketers and agencies needing a clear view of acquisition efficiency and return on ad spend.
Free
portermetrics Google Ads icon
Google Ads Display Performance cover image
Marketing
Google Ads Display Performance

Google Ads Display performance tracker with core KPIs, period comparisons, and breakdowns by demographics, geography, device, and campaign levels.

Tracks Google Ads Display campaign performance at the account, campaign, and ad group levels. Highlights key metrics like impressions, average CPM, and display impression share with daily trends versus the previous period. Breaks results down by demographics, audience targeting, geography, and device to reveal where reach and engagement are strongest. Surfaces top and lagging performers to guide bid, budget, and creative decisions. Ideal for marketers seeking quick, actionable visibility into display outcomes.
Free
lookerstudioteam Google Ads icon
Google Ads Impression Share Insights cover image
Marketing
Google Ads Impression Share Insights

Google Ads impression share insights with YoY changes, daily trends, and breakdowns by slot, type, and keywords.

Google Ads Impression Share Insights focused on measuring how often ads appear versus total opportunities. Highlights visibility and reach with year‑over‑year change, plus daily trends for cost and search impression share against the previous period. Breaks performance down by ad slot, ad type, and keywords to spot where coverage is gained or lost. Helps diagnose gaps from budget or rank and prioritize optimizations to grow exposure and efficiency.
Free
lookerstudioteam Google Ads icon
Google Ads Account Health cover image
Marketing
Google Ads Account Health

Google Ads account health overview with spend trends, performance snapshots, and channel views for Search, Display, Video, Shopping, and App.

Google Ads account health template focused on fast diagnosis of performance and spend. Provides a daily spend trend, a performance snapshot, and an account performance overview to quickly spot shifts. Includes dedicated views for Search, Display, Video, Shopping, and App campaigns to compare channels. Useful for catching anomalies, pacing issues, and reporting wins in weekly reviews. A notes section helps capture insights and actions.
Free
lookerstudioteam Google Ads icon
Google Ads Budget Depletion Insights cover image
Marketing
Google Ads Budget Depletion Insights

Daily and hourly Google Ads budget depletion insights to prevent budget‑limited downtime and optimize spend.

Google Ads Budget Depletion Insights focuses on spotting when campaign budgets run out and where spend is constrained. Daily and hourly summaries surface budget pacing and depletion patterns so you can reallocate budgets and protect performance. Ideal for monitoring budget‑limited campaigns and identifying the times of day when coverage drops. Not intended for Shopping campaigns.
Free
lookerstudioteam Google Ads icon
Google Ads Shopping Auction Insights cover image
Sales
Google Ads Shopping Auction Insights

Google Ads Shopping Auction Insights tracking for impression share, overlap, and outranking by day, campaign, ad group, and device.

Track Google Ads Shopping Auction Insights to benchmark Shopping campaign visibility against competitors. Monitor impression share, overlap rate, and outranking share to see who appears with you and who outranks you. Break down trends by day, campaign, ad group, and device to find where competitive pressure is strongest. Compare periods to flag gains or losses in visibility and competitiveness. Use insights to prioritize bids, budgets, and product coverage where share is slipping.
Free
lookerstudioteam Google Ads icon
SEM report template cover image
Marketing
SEM report template

SEM/Google Ads template that pinpoints PPC ROI with KPIs, cost insights, and campaign comparisons across devices and locations.

An SEM/Google Ads performance template built to track PPC efficiency and ROI across campaigns, ad groups, keywords, devices, and locations. Highlights core metrics such as impressions, clicks, ad spend, CTR, CPC, CPM, conversions, and ROAS to surface what’s working and what’s wasting budget. Provides KPI and cost overviews plus campaign-level comparisons to uncover high-ROI campaigns, weak segments, and optimization opportunities. Ideal for paid media teams and agencies needing quick, actionable insights from Google Ads data.
Free
portermetrics Google Ads icon
Google Ads Macro Audit cover image
Marketing
Google Ads Macro Audit

Google Ads audit template highlighting spend, conversions, and engagement to find optimization opportunities fast.

Looker Studio template for a Google Ads macro audit that helps you quickly spot optimization opportunities. It consolidates spend (Cost, CPC, CPM), conversions (Conversion Rate, Cost/Conv.), and engagement (Clicks, CTR, Impressions) across account-wide and campaign views. Use it to pinpoint wasted spend, diagnose low-converting segments, and track performance trends. Ideal for prioritizing budget, fixing underperforming campaigns, and communicating results to stakeholders.
Free
tylerrabey Google Ads icon
Google Ads Search Automation Tracking cover image
Marketing
Google Ads Search Automation Tracking

Audit and optimize Google Ads Search automation—RSA quality, auto bidding, and value‑based bidding across your accounts.

Tracks and improves automation setup for Google Ads Search campaigns. Focuses on adoption and quality of Responsive Search Ads, automated bidding, and value‑based bidding across accounts, campaigns, and ad groups. Identifies gaps, misconfigurations, and opportunities to apply recommended automation settings using recent performance data. Helps teams standardize best practices and set accounts up for scalable, consistent results.
Free
lookerstudioteam Google Ads icon
Google Ads Budget Template cover image
Marketing
Google Ads Budget Template

Monitor Google Ads spend, conversions, CPA, ROAS, and budget pacing by campaign and ad group to prevent overspend and optimize allocation.

Google Ads budget control focused on spend, pacing, and profitability. Track daily cost, conversions, CPA, ROAS, and revenue to keep campaigns within target. Spot trends over time and by day of week, then drill into campaigns and ad groups for precise budget allocation. Identify best-performing campaigns with ROAS rankings and cost/conversion tables to shift spend where it returns most. Built for PPC teams that need real-time oversight and quick optimizations.
Free
catchr Google Ads icon
Google Ads Funnel Analysis cover image
Marketing
Google Ads Funnel Analysis

TOFU–MOFU–BOFU Google Ads funnel view to find drop‑offs and boost conversions on one page.

Google Ads funnel analysis grouped into TOFU, MOFU, and BOFU to spot where prospects drop off and where campaigns win. See the journey from awareness to conversion on one page with stage-level KPIs and trends. Quickly gauge traffic quality, progression rates, and conversion performance to prioritize budget and fixes. Powered by a no‑code Google Ads connection so metrics stay current in Looker Studio.
Free
catchr Google Ads icon
Google Ads Ecom Performance Dashboard cover image
Marketing
Google Ads Ecom Performance Dashboard

Google Ads e‑commerce and lead‑gen performance tracking with clear KPIs across campaigns and products.

Monitor Google Ads e‑commerce performance in one place, focusing on sales, conversions, spend, and ROAS across campaigns. Compare outcomes by product and campaign to spot winners, wasted spend, and scaling opportunities. Identify top products, campaigns, and time periods driving revenue and efficiency. Also supports a lead-based (non‑ecom) view for teams optimizing toward leads instead of purchases.
Free
unknown Google Ads icon
Google Ads - Ad Group Performance cover image
Marketing
Google Ads - Ad Group Performance

Google Ads ad group performance tracking with top‑performer rankings and period‑over‑period comparisons for smarter bidding and budgets.

Google Ads Ad Group Performance template focused on evaluating ad group efficiency and the impact of spend. Highlights the top ad groups by conversions, cost per conversion, total cost, and average CPC. Adds account-level summaries and period‑over‑period comparisons to reveal trends and shifts. Useful for spotting winners, flagging wasted spend, and guiding bid and budget reallocations.
Free
lookerstudioteam Google Ads icon
Google Ads Overview cover image
Marketing
Google Ads Overview

Google Ads overview in Looker Studio with campaign/ad KPIs, trends, and device/country insights for quick optimization.

Google Ads Overview template for Looker Studio consolidates key PPC KPIs across accounts, campaigns, and ads. Side-by-side tables compare cost, impressions, clicks, CTR, CPC, conversions, and cost per conversion to spotlight winners and wasted spend. Trend charts track spend, clicks, conversions, and cost per conversion, plus a visual comparison of cost versus conversions. Device and country breakdowns via bar chart and Geo chart reveal where engagement comes from and what to scale back. Built to speed up budget reviews and optimize campaign and ad performance.
Free
twominutereport Google Ads icon