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The best free & paid Looker Studio templates, curated and quality-ranked for data reporting.

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Website traffic from YouTube - performance analysis dashboard cover image
Website traffic from YouTube - performance analysis dashboard

Analyze GA4 YouTube-driven website traffic, conversions, and revenue with landing page and monthly trend insights.

YouTube Traffic Performance focuses on how visits from YouTube impact your website using GA4 data. Track users, sessions, new users, bounce rate, key events, and engagement alongside e‑commerce purchases and purchase revenue. Compare traffic, purchases, and revenue over time to see the effect of your video content. Identify high-performing landing pages and monthly trends to optimize content, pages, and campaigns for growth.
Free
Ultimate Ecommerce Google Analytics 4 GA4 cover image
Ultimate Ecommerce Google Analytics 4 GA4

GA4 ecommerce dashboard for tracking acquisition, engagement, devices, demographics, and active users.

GA4 ecommerce template that brings together acquisition, engagement, and audience insights for online stores. Track users, new users, sessions, engaged sessions, and engagement rate with filters for hostname, country, device, and date. Visualize trends by traffic medium, device category share, gender mix, and 1/7/28‑day active users. Sections for Overview, Page Views, Ecommerce, and Miscellaneous help move from traffic to revenue analysis. Useful for spotting winning channels, device optimization opportunities, and audience shifts fast.
Free
GA4 Audit cover image
GA4 Audit

GA4 attribution audit to spot misclassified traffic, “not set” issues, consent mode impacts, and inflated Direct.

GA4 self-audit focused on attribution integrity and data quality. Identifies spikes in Unassigned and (not set) sessions, highlights landing pages affected by missing parameters, and quantifies conversions tied to unknown sources. Evaluates how Consent Mode impacts Google/CPC attribution and detects over-attribution to Direct. Uses concise tables and trend lines to pinpoint misclassified traffic and measurement gaps. Ideal for marketers and analysts validating channel grouping and event parameter completeness.
Free
GA4 File Download Report Legacy cover image
GA4 File Download Report Legacy

GA4 Looker Studio template focused on file_download events to reveal top files, trends, and channel/device sources for smarter content and promotion decisions.

GA4 File Download Event Analysis template for Looker Studio that turns the file_download event into clear, actionable insights. Identify top downloaded files, extensions, and filenames, track trends over time, and see distribution by device, marketing channel, and traffic source. Pinpoint which assets drive engagement and where downloads originate to guide content, promotion, and UX decisions. Supports both the native GA4 connector (with registered event parameters) and a BigQuery workflow. Includes overview and detail views to investigate spikes, anomalies, and high-performing assets.
Free
GA4Datatform - Free Template Sample - Report with session-scoped data cover image
GA4Datatform - Free Template Sample - Report with session-scoped data

Session-scoped GA4 dashboard tracking sale orders, engagement, and sessions with channel and device insights.

GA4Dataform Cockpit centers on session-scoped GA4 data to assess ecommerce and acquisition performance. It highlights Sale Orders, Engagement Rate, and Sessions with trendlines plus period and year-over-year comparisons. Breakdowns by Channels & Traffic Sources and Device Categories reveal where traffic and orders originate and how engagement shifts by source. Additional views for countries and channel details help pinpoint growth opportunities and optimize marketing spend.
Free
Looker Studio Google Analytics 4 Dashboard Template cover image
Looker Studio Google Analytics 4 Dashboard Template

GA4 Looker Studio template to analyze users, traffic sources, landing pages, and conversions for faster growth decisions.

Google Analytics 4 Looker Studio template for tracking website performance, engagement, and conversions in one view. Monitor key GA4 metrics like users, sessions, page views, views per session, conversions, and conversion rate, plus device and country breakdowns. Explore dedicated pages for Visitors, Landing Pages, Acquisition, and Conversions to find top-performing content, channels, and campaigns. Ideal for marketers and analysts who need fast insights to optimize traffic, campaigns, and conversion funnels.
Free
Free Google Analytics 4 Website Conversions Report Dashboard cover image
Free Google Analytics 4 Website Conversions Report Dashboard

Track GA4 conversions, engagement, and revenue with clear channel breakdowns and trend charts.

A GA4 Website Conversions template that centralizes key events (conversions) and engagement metrics from your GA4 property in Looker Studio. Track user key events rate alongside engaged sessions, active users, new users, average engagement time, and total revenue. See which channels drive results with a source/medium breakdown of conversion rate and revenue. Spot trends with time‑series views for users, conversions, and purchase revenue. Built to help marketers and stakeholders quantify campaign impact and act on insights quickly.
Free
GA4 Content Performance Reports cover image
GA4 Content Performance Reports

GA4 template to analyze page and landing page performance, engagement, and conversions for smarter content decisions.

GA4 content performance template for auditing website pages and landing pages with clear, executive-ready metrics. Track views, sessions, engaged sessions, total users, views per engaged session, and average engagement time per view. Surface top paths, discover underperforming pages, and spot content opportunities. Break down engagement by device and country and connect content to events and conversions to gauge impact. Ideal for marketers, product teams, and publishers optimizing site content and user journeys.
Free
GA4 General Ecommerce Reports cover image
GA4 General Ecommerce Reports

All‑in‑one GA4 Looker Studio template for acquisition, engagement, and ecommerce performance across sources, devices, countries, campaigns, and products.

GA4 General & Ecommerce template for Looker Studio centralizes acquisition, engagement, and ecommerce insights for websites. Track users, new users, sessions, engaged sessions, engagement rate, and views with clear trend lines and source/medium breakdowns. Visualize device category and country mix, compare channels over time, and spot spikes or drops in traffic quality. Dedicated ecommerce pages highlight transactions, product performance, category pivots, and internal promotions. Campaign, events, and technical details sections help diagnose tracking issues and optimize marketing spend.
Free
Google Analytics 4 Overview cover image
Google Analytics 4 Overview

A GA4 Looker Studio overview to track users, engagement, conversions, revenue, and campaign performance by country, device, channel, and gender.

GA4 overview template for Looker Studio that brings together traffic, engagement, and conversion KPIs in one place. Track total and new users, sessions, events, engagement rate, conversions, conversion rate, transactions, and revenue, with time-series trends for users vs. sessions. Compare performance by country, channel, device, and gender, including conversions by device and gender. Review campaign and medium analysis to see which efforts drive growth and where to optimize.
Free
GA4 - Purchase Conversions Exploration Template cover image
GA4 - Purchase Conversions Exploration Template

GA4 purchases and conversions tracking with breakdowns by item, brand, device, country, and medium.

GA4 purchases and conversions in one Looker Studio template with clear time‑series trends and previous‑period comparisons. Break down results by item, brand, device, country, and traffic medium to pinpoint what drives revenue and goal completions. Visualizes purchases by date and product attributes to highlight winners and underperformers. Separate views for Purchases and Conversions give quick readouts for ecommerce and site goals. Built for fast insight so teams can act on product, marketing, and channel performance.
Free
GA4 EVENT AUDIT cover image
GA4 EVENT AUDIT

GA4 Event Audit template to assess GA4 setup, events, conversions, hostnames, and ecommerce tracking at a glance.

GA4 Event Audit by Vision Labs helps evaluate the health of a Google Analytics 4 property. It surfaces core setup facts such as account creation date, unique events, hostnames, countries, conversion events, audiences, and data streams. Dedicated Event Audit and Ecommerce sections highlight tracking coverage and potential gaps to fix. Trend charts compare traffic sources over time to validate that key events are firing correctly. Ideal for marketers and analysts who want a fast diagnostic before optimization work.
Free
GA4 Landing Page Snapshot Report cover image
GA4 Landing Page Snapshot Report

GA4 Looker Studio template for instant page‑level insights on devices, tech, engagement, conversions, and traffic sources.

GA4 landing-page snapshot template that delivers instant, page‑level insights in Looker Studio. See devices, technology, user interactions, conversions, and traffic sources for any page or group of pages. Quickly spot performance issues, validate content wins, and understand how audiences arrive and engage. Powered entirely by your Google Analytics 4 data.
Free
Dashboard anual Google Analytics 4 cover image
Dashboard anual Google Analytics 4

Annual GA4 overview of sessions, users, conversions, and channel mix with monthly trends.

Annual Google Analytics 4 template focused on year‑end performance across acquisition and conversions. Tracks sessions, users, new users, conversions, conversion rate, and views with clear 2024 trend lines. Surfaces monthly results and seasonality alongside the distribution of users by marketing channel. Includes device and country breakdowns to pinpoint where growth and conversions come from. Ideal for marketing and analytics teams needing a concise annual readout.
Free
GA4 File Download Event Report cover image
GA4 File Download Event Report

Looker Studio template for GA4 that analyzes file downloads by type, page, users, frequency, and traffic source.

GA4 File Download Looker Studio template focused on analyzing how users download files on your site. Surfaces which file types and pages drive downloads, how many users download, and how often they do it, with traffic attribution across channels and sources. Highlights trends and top-performing assets so you can optimize content placement and promotions. Works with GA4 data when file_download events are tracked via the native connector. Ideal for marketing and product teams managing gated assets, documentation, or media files.
Free
SEO overview cover image
SEO overview

Unified SEO dashboard combining GA4 and Search Console to track organic traffic, keywords, and user trends.

SEO Overview is a Looker Studio dashboard that blends Google Analytics 4 and Google Search Console to track organic performance at a glance. Monitor essential KPIs across Overview, Keywords, and Users pages to understand traffic trends, discover top search queries, and evaluate user behavior from SEO. Use it to spot opportunities, validate what’s working, and guide content and technical optimizations. Ideal for marketers and site owners who want a unified view of SEO results without manual reporting.
Free
Google Analytics vs Google Ads Performance dashboard cover image
Google Analytics vs Google Ads Performance dashboard

Compare GA4 and Google Ads performance to link ad spend with traffic, engagement, and clicks.

Side‑by‑side analysis of Google Analytics 4 and Google Ads to connect ad spend with on‑site behavior and outcomes. Highlights core KPIs—new users, sessions, users, clicks, engagement—and compares performance across date ranges. Visuals cover trends, top countries, and channel contribution so you can spot where traffic and conversions are coming from. Ideal for evaluating campaign effectiveness and reallocating budget to the highest‑impact sources. Built for marketers who need a fast, unified view of acquisition and advertising results.
Free
Funnels report template cover image
Funnels report template

Facebook Ads funnel analysis in Looker Studio to trace spend-to-lead performance and spot drop‑offs fast.

Facebook Ads funnel analysis template for Looker Studio that maps the journey from ad impressions and clicks to leads and outcomes. Presents funnel stages side by side to reveal drop‑offs, costs, and conversion efficiency. Surfaces core performance markers such as CTR, CPC, CPL, and lead volume to pinpoint where money is won or wasted. Works with the Porter Metrics Facebook & Instagram Ads connector to bring campaign data into one view. Built for marketers and e‑commerce teams focused on optimizing paid social acquisition and scaling winners.
Free
Google Analytics 4 Overview Report cover image
Google Analytics 4 Overview Report

GA4 Overview template that unifies acquisition, engagement, revenue, demographics, tech, and funnel insights into clear scorecards and charts.

GA4 Overview template for Looker Studio that distills key web analytics into clear scorecards and charts. Track Total Users, New Users, engagement, and revenue with period comparisons to quickly spot growth or drops. Dive into acquisition, engagement, monetization, demographics, technology, and the shopping funnel to see where users come from, how they behave, and what drives sales. Highlights include users’ origin, top campaigns, and e‑commerce performance for fast, actionable insights. Ideal for teams wanting a single view of GA4 to guide channel investment and conversion optimization.
Free
Days of Week x Hours Heatmap for GA4 cover image
Days of Week x Hours Heatmap for GA4

GA4 heatmap of traffic by hour and day to pinpoint peak engagement times.

GA4 heatmap template that maps traffic by day of week and hour to reveal peak engagement periods. Visualizes sessions (and other GA4 metrics) in a compact grid for fast pattern recognition. Adjustable date range, first day of week, and color options keep analysis aligned with your calendar. Use insights to schedule content, optimize ad flighting, and staff support when demand spikes.
Free
Let s Make GA4 Simple Report cover image
Let s Make GA4 Simple Report

A simple GA4 overview for monitoring users, conversions, events, top pages, and traffic by channel.

Track core GA4 KPIs—total users, new users, conversions, events, and page views—in one consolidated view. Compare performance over time with trend indicators and time-series. Identify the most popular pages and the key events driving engagement. Understand traffic mix by channel and month to see where users come from and how behavior changes. Ideal for quick health checks and lightweight performance reviews.
Free
Blog report template cover image
Blog report template

GA4 Looker Studio template unifying acquisition, engagement, conversion, audience, ecommerce, and retention insights in one place.

GA4 performance template focused on the full marketing funnel for ecommerce and websites. Organizes insights into Conversion, Engagement, Acquisition, Audience (geo, demographics, tech), E‑commerce (GA4), and Retention to reveal what drives growth. Highlights trends across channels and audiences so you can spot opportunities, fix drop‑offs, and scale what works. Ideal for decision‑makers who want a single view of traffic quality, user behavior, and customer value.
Free
Google Analytics Audience Overview cover image
Google Analytics Audience Overview

Audience overview for Google Analytics with key metrics plus country, language, and device breakdowns.

Google Analytics Audience Overview focused on who visits your site and how they engage. Track core audience metrics and trends to understand growth and activity at a glance. Explore where visitors come from with country and language breakdowns. Identify the device mix to see whether traffic skews to mobile, desktop, or tablet. Use these insights to prioritize content, UX, and marketing for your most valuable audience segments.
Free
Web Analytics dashboard cover image
Web Analytics dashboard

Web analytics Looker Studio template tracking traffic, key events, channels, and trends with tabs for acquisition, audience, and conversions.

Looker Studio web analytics template focused on monitoring website traffic and engagement. Covers recent daily traffic, key events, and traffic by channels, plus weekly and monthly trend panels for the last 6–12 months. Sidebar sections for Acquisition, Behavior & Audience, and Conversions guide deeper analysis of marketing performance and user behavior. Designed for quick readouts and trend tracking for teams that need actionable visibility into web performance.
Free
Daily Marketing Efficiency Attribution Disparity - GA4 Google Ads cover image
Daily Marketing Efficiency Attribution Disparity - GA4 Google Ads

GA4 + Google Ads ecommerce dashboard for revenue, cost, and ROI with daily trends and attribution disparity insights.

GA4 and Google Ads ecommerce performance tracker focused on revenue, cost, and ROI. Connects GA4 purchase events with ad spend to surface summary KPIs and daily cost vs. revenue trends. Highlights attribution disparity so teams can understand differences between GA4-reported revenue and ad platform costs. Includes notes on GA4 reporting delays versus instant Google Ads cost updates to set expectations.
Free
Google Analytics Behavior Overview cover image
Google Analytics Behavior Overview

Behavior overview for Google Analytics highlighting top pages, content groups, searches, events, and page load performance.

Google Analytics Behaviors Overview focused on what visitors view, search, and interact with on your site. See the most popular pages, page titles, and content groups to spot what attracts attention. Track on‑site search terms and event activity to learn user intent and engagement. Check performance with average page load time to catch UX issues that slow users down. Ideal for quick insights that guide content, navigation, and optimization decisions.
Free
Site Search Queries Performance Dashboard cover image
Site Search Queries Performance Dashboard

GA4-powered dashboard for analyzing on‑site search queries and the pages that drive search usage.

Track on‑site search behavior with GA4 data to reveal what visitors are trying to find and how often. Surface top search terms, trends, and zero‑result risks to expose content gaps and navigation issues. Pinpoint landing pages that lead users to search so you can prioritize fixes and new content. Turn search demand into actions that improve findability and conversions.
Free
Mobile Friendly Scoreboard cover image
Mobile Friendly Scoreboard

SEO and paid search performance overview with branded vs non‑branded split, top queries, and engagement KPIs.

Search and acquisition performance overview combining Google Search Console, Google Ads, and Google Analytics data. Track average position, impressions, and clicks with a branded vs non‑branded split to gauge visibility and intent. Identify top organic queries and top paid search terms to prioritize optimizations. Monitor sessions, pages per session, and bounce rate to evaluate traffic quality, with simple date comparisons for trend analysis.
Free
GA4 Revenue Exploration Report cover image
GA4 Revenue Exploration Report

GA4 revenue analysis template that breaks down sales by date, brand, item, device, medium, and country.

Single page GA4 Looker Studio template for deep revenue exploration across ecommerce dimensions. Track revenue trends by date with previous‑period comparison. Break down performance by brand, item, device, traffic medium, and country to pinpoint where revenue grows or drops. Surface top products and channels and spotlight gaps to optimize merchandising and acquisition. Built for teams that want quick, actionable revenue insights from GA4 data.
Free
Google Analytics 4 website performance dashboard cover image
Google Analytics 4 website performance dashboard

GA4 template highlighting users, new users, conversions, and sessions by traffic source.

Google Analytics 4 performance template focused on acquisition and engagement metrics. Highlights total users, new users, and conversions with a clear breakdown of sessions by traffic source. Helps marketing and product teams pinpoint which channels drive growth and where user activity is changing. Ideal for monitoring website or app momentum and prioritizing channels that impact results.
Free
Google Analytics 4 cover image
Google Analytics 4

GA4 Looker Studio template to monitor traffic, channels, and user engagement across Overview, Acquisition, Engagement, and Users.

GA4 Looker Studio template focused on website analytics, covering the essentials across Overview, Acquisition, Engagement, and Users. Track traffic trends, top channels, and campaign performance alongside user behavior and content interaction. Surface key KPIs like sessions, users, conversions, and engagement metrics to pinpoint what’s working and where to optimize. Ideal for marketing and product teams that need quick, actionable views of GA4 data. Built for decision-making with clean layout and easy navigation between core insight areas.
Free
GA4Datatform - Web Site Diagnostics report cover image
GA4Datatform - Web Site Diagnostics report

GA4 website diagnostics template that audits tracking, analyzes traffic and campaigns, and monitors ecommerce health for fast, actionable fixes.

GA4 website diagnostics focused on data quality and performance across three areas: web tracking integrity, sources and campaigns, and ecommerce health. Audits GA4 tagging and events to spot missing tags, broken events, and session irregularities. Uncovers traffic and campaign insights, highlighting channel mix, attribution issues, and UTM consistency. Monitors ecommerce funnels, conversion rates, and product performance to pinpoint revenue leaks and prioritize fixes. Built to turn GA4 data into quick, actionable improvements for marketing and product teams.
Free
GA4 Ecommerce Revenue Template cover image
GA4 Ecommerce Revenue Template

GA4 e‑commerce revenue template with KPIs, shopping funnel, and revenue by product and channel.

GA4 e‑commerce revenue template for Looker Studio focused on revenue performance and purchase behavior. Tracks core KPIs such as total purchasers, purchases, quantity, checkouts, and revenue with comparison metrics. Visualizes the shopping funnel to identify drop‑offs and optimize conversion. Highlights revenue by product/brand and by marketing channel to reveal top drivers and gaps. Built for ecommerce teams that need a concise view of sales performance across sources.
Free
Google Analytics Template cover image
Google Analytics Template

GA4 Looker Studio template for visits, conversions, transactions, revenue, and device sessions with a date comparison view.

Google Analytics 4 Looker Studio template focused on tracking core website performance. See top-level visits, conversions, transactions, and revenue with a dedicated view for sessions by device. Use the comparison page to evaluate performance across date ranges and spot trends quickly. Built for marketers, analysts, and decision‑makers who want fast insight into essential GA4 KPIs. Connect your GA4 property to bring live metrics and dimensions into one place.
Free
Google Analytics Acquisition Overview cover image
Google Analytics Acquisition Overview

Google Analytics acquisition overview focused on top channels, users vs. new users, and conversions.

Tracks acquisition performance in Google Analytics, focusing on where users come from and which channels drive results. Highlights top acquisition channels, users versus new users, and key conversions to reveal which traffic sources bring quality visitors. Surfaces acquisition, behavior, and conversion insights to spot trends and drop‑offs over time. Ideal for marketing and growth teams needing a quick read on channel effectiveness and ROI.
Free