Map the full Google Ads funnel from awareness to conversion to see where campaigns win or leak. Track costs, impressions, and CPM for reach; engagements and engagement rate for interest; clicks, CTR, and CPC for consideration; and conversions, conversion value, and ROAS for outcomes. Compare success rates across stages and quantify drop‑offs. Monitor weekly trends for awareness, engagement, clicks, and results to guide budget shifts and creative tests.