Unifies Google Ads and Meta Ads performance in one Looker Studio view to track spend, clicks, impressions, CTR, CPC, CPM, conversions, CPA, reach, and frequency. Delivers month-over-month and year-over-year comparisons with daily trends to spot shifts quickly. Goes deep into campaigns, ad groups, keywords and search terms, plus top ads and best times/days to optimize budget and creative. Includes focused pages for Google Ads (summary, campaign, keyword) and Meta Ads (summaries, campaigns, account and time analysis) to pinpoint ROI drivers. Connects via free Gladior Meta Ads and Google Ads connectors with guided setup.