Ecommerce performance tracking that unifies GA4 and Google Ads to reveal what drives users, sales, and revenue. Covers audience and acquisition trends, top pages, ecommerce performance, and conversion funnels with month‑over‑month and year‑over‑year comparisons. Dedicated Ads views spotlight campaign and keyword results to quickly spot winners and wasted spend. Highlights channel distribution and 12‑month sales patterns for faster decision‑making. Built around free GA4 and Google Ads connectors for a smooth setup.