Measure AI-generated website traffic in GA4 and see exactly how visits from AI assistants impact your site. Break down sessions, users, pageviews, engagement rate, and average session duration by source such as ChatGPT, Perplexity, Gemini, Claude, and Bard. Identify which pages receive AI-driven visits and compare performance across tools. Track trends over time to spot growth or declines in AI referrals. Use these insights to prioritize content and optimize for discovery via AI assistants.