Marketing acquisition dashboard that unifies ad spend and funnel metrics across channels with GA4 and Pipedrive, mapping the journey from impressions to leads. Track CPM, CPC, CTR, amount spent, cost per lead, impressions, clicks, new users, and leads with a monthly funnel view and trend charts. Compare channels like Google Ads, Facebook, LinkedIn, Bing, Pinterest, and Twitter to see which sources drive users and qualified leads. Monitor conversion rates and cost efficiency to guide budget allocation and campaign optimization. Built for growth, performance marketing, and sales teams needing end‑to‑end acquisition visibility.