Facebook Ads ecommerce dashboard focused on ROAS and revenue impact across campaigns and ad sets. Tracks the full acquisition funnel from impressions and link clicks to adds to cart, checkouts, and purchases, with key cost metrics like CPM, CPC, CPA, and cost per purchase. Visualizes spend vs. purchases value over time and highlights average purchase value for quick ROI reads. Includes trend charts for clicks and purchases plus a detailed campaign performance table to pinpoint top- and under-performing ads. Built for ecommerce teams to optimize budgets, reduce funnel drop‑offs, and grow profitable conversions.