Looker Studio template for tracking mobile app user acquisition across paid campaigns, from impression to purchase. Highlights spend vs. purchase value with ROAS, plus CPM, CPC, CPI, average install value, and average purchase value. A funnel summarizes conversion at each stage (impressions, link clicks, installs, purchases) while weekly trend charts reveal changes in costs and volume. Ideal for spotting bottlenecks, optimizing budgets and creatives, and quantifying revenue impact of marketing efforts.