Google Ads creatives performance tracking focused on spend efficiency, reach, and engagement across campaigns, ad groups, and ad types. Key metrics include amount spent, impressions, clicks, CPC, CPM, and CTR with a detailed creative-level table for comparisons. Trend visuals highlight impressions vs. CPM, clicks vs. CPC, and spend dynamics over time. Ranking and breakdowns surface top-performing creatives by conversions and impressions by ad type to guide optimization.