Google Ads quality score analytics focused on keyword-level performance and optimization. Tracks historical quality score alongside CTR, CPC, and search impression share to reveal what drives visibility and cost. Includes impression-, click-, and cost‑weighted quality score metrics with clear guidance on when each matters for health, engagement, and budget efficiency. Highlights keyword distributions and components like landing page experience, ad relevance, and expected CTR to pinpoint where to improve. Built for finding quick wins that raise scores, lift CTR, and lower CPC.