Snapchat Ads performance dashboard focused on spend, reach, impressions, views, swipe ups, purchases, and cost efficiency metrics like eCPM, eCPV, and eCPSU. Visualizes daily trends and spend dynamics to catch rising costs or underperforming periods. Highlights top campaigns by swipe ups and provides a detailed campaign table for fast comparisons of status, costs, rates, and outcomes. Helps optimize budgets and creative strategy to drive more conversions at lower costs.