X (Twitter) Ads dashboard focused on end‑to‑end campaign performance: spend, CPM, CPC, CTR, conversions, cost per conversion, engagement, and follower growth. Visualizes the funnel from impressions to purchases with trend lines for impressions, clicks, conversions, and spend dynamics. Highlights top campaigns by conversions and surfaces placement and device insights to compare Twitter versus the Publisher Network. Built for automated reporting via Coupler.io data feeds so marketers can spot bottlenecks, reallocate budget, and improve ROI.