Maps Google Search Console queries to the four search intents—informational, navigational, commercial, and transactional—to reveal how people discover and evaluate your brand. Highlights intent trends over time, top keywords by intent, and the share of impressions, clicks, and volume each intent drives. Uncovers content gaps and quick-win opportunities so you can prioritize topics, optimize pages, and target SERP features by stage of the funnel. Ideal for aligning SEO efforts with buyer intent and proving organic impact to stakeholders.