Profit-focused ecommerce analytics template for Looker Studio that ties marketing performance to unit economics. Tracks key cost inputs like shipping per order, VAT, return rate, transaction fees, returning-customer share, and profit margin to show true profitability. Highlights break‑even CPC, required CVR, and target AOV so you know exactly what you can afford to pay for traffic and what levers to pull. Includes campaign, keyword, and search term views to spot winners and fix waste. Ideal for DTC brands and online stores that want to move beyond ROAS to real profit.