Ecommerce analytics template that turns Google Ads and Google Analytics data into a decision tree to pinpoint the biggest levers for growth and profitability. Highlights metrics such as repeat order rate, return rate, shipping per order, transaction fees, sale percentage, and profit margin to prioritize fixes and quick wins. Includes a detailed metrics breakdown plus keyword and product filters to compare performance across campaigns and SKUs. Built to reveal where money is made or lost across the funnel and guide next steps.