RFM Customer Segmentation for Google Sheets + Looker Studio groups customers by Recency, Frequency, and Monetary value to pinpoint champions, loyal buyers, at‑risk, and hibernating segments. It highlights core KPIs like total users, net revenue, transactions, days since last purchase, transactions per user, and revenue per user. Dedicated views cover RFM overview, cohorts, and deep dives into recency, frequency, and monetary patterns with actionable recommendations. Built for repeat retail and subscription businesses to drive retention, upsell, and win‑back campaigns.