Google Ads device performance template focused on tracking clicks, conversions, cost, CTR, and conversion rate by device type. Compare current period with the previous period to spot trends and shifts. Visuals cover conversions by device, clicks by device, CTR and conversion rate by device, and cost by day and device. A dedicated deep dive highlights device-level changes versus the prior period. Use it to identify high-ROI devices and adjust bidding and budgets quickly.