Benchmark Google Ads Search performance against competitors using Auction Insights across campaigns, ad groups, keywords, and devices. Track impression share, absolute top of page rate, top of page rate, position above rate, and outranking share with period‑over‑period comparisons. Reveal trends by advertiser to see who’s gaining visibility and where you’re losing ground. Identify priority campaigns and keywords to defend share and capture opportunities. Built for PPC teams focused on competitive search strategy.