ActiveCampaign performance tracking for B2B teams, combining email, automation, and deals data in Looker Studio. Monitor core metrics like opens, click-through rate, bounces, unsubscribes, sends, and deliveries alongside account totals for contacts, lists, tags, campaigns, and deals. Assess campaign effectiveness with subscriber clicks and replies, and review automation progress and completed elements to spot friction. Segment results by audience, region, or campaign type to uncover trends and double down on what converts. Use it to quickly answer which campaigns perform best and where churn or drop-offs happen.