Track Google Ads performance in Looker Studio with a clear overview of impressions, clicks, cost, and conversions. Dive into campaign-level metrics like CTR, CPC, and conversion rate to identify top performers and fix underperformers. Leverage Auction Insights to benchmark against competitors using impression share, average position, and overlap rate. Evaluate spend and efficiency with cost analysis and conversion tracking to improve returns. Compare mobile and desktop results to refine targeting and bids.