Apple Search Ads analytics in Looker Studio focused on campaign, ad group, and ad performance. Track spend, impressions, taps, TTR, installs, new downloads vs re‑downloads, and costs such as CPT, CPA, and CPM with time‑series comparisons to previous periods. Understand attribution gaps with Limited Ad Tracking (LAT) insights on installs and off‑installs. Use performance tables with budgets, statuses, and results to pinpoint winners, reduce waste, and guide bid and budget moves.