Facebook Ads Performance KPIs template for Looker Studio focuses on click and engagement efficiency. Track link clicks, post engagements, link CTR, CPC, frequency, and CPM to gauge performance and cost control. Spot trends and spikes to understand how creative and placements drive outcomes over time. Use the KPIs to optimize budgets, reduce CPC and CPM, and improve CTR and engagement. Ideal for advertisers who need a clear read on ad effectiveness at a glance.