Google Ads performance at a glance with scorecards for impressions, CPC, clicks, cost, and conversions plus trend lines for configured budget and actual spend. Dig into campaigns with a table covering status, channel type, cost, impressions, interactions, interaction rate, budget delivery, conversions, and a budget column chart. Compare click distribution by campaign with an easy pie chart. Evaluate keywords with currency, bidding strategy, impressions, interactions, interaction rate, budget delivery, conversions, cost, and number of associated campaigns to spot waste and growth opportunities.