Side‑by‑side analysis of Google Analytics 4 and Google Ads to connect ad spend with on‑site behavior and outcomes. Highlights core KPIs—new users, sessions, users, clicks, engagement—and compares performance across date ranges. Visuals cover trends, top countries, and channel contribution so you can spot where traffic and conversions are coming from. Ideal for evaluating campaign effectiveness and reallocating budget to the highest‑impact sources. Built for marketers who need a fast, unified view of acquisition and advertising results.