Adobe Analytics data visualized in Looker Studio to track website performance, customer behavior, and marketing outcomes. Covers core KPIs including unique visitors, pageviews, time on site, bounce rate, page load time, revenue, units, and orders. Features a conversion funnel from visits to cart additions to orders, plus segment-level views with entries and bounce rate. Includes time-series charts for engagement and revenue to spot trends and campaign impact. Helps identify bottlenecks and high-value segments to optimize content, UX, and acquisition channels.