Author: chloechristine

Measure AI-generated website traffic in GA4 and see exactly how visits from AI assistants impact your site. Break down sessions, users, pageviews, engagement rate, and average session duration by source such as ChatGPT, Perplexity, Gemini, Claude, and Bard. Identify which pages receive AI-driven visits and compare performance across tools. Track trends over time to spot growth or declines in AI referrals. Use these insights to prioritize content and optimize for discovery via AI assistants.

Track core GA4 KPIs—total users, new users, conversions, events, and page views—in one consolidated view. Compare performance over time with trend indicators and time-series. Identify the most popular pages and the key events driving engagement. Understand traffic mix by channel and month to see where users come from and how behavior changes. Ideal for quick health checks and lightweight performance reviews.