Author: chloechristine

SEO Ranking Report for Looker Studio using Google Search Console data. Track ranked keywords, organic impressions, clicks, CTR, and the number of pages gaining visibility with clear trend visuals and year-over-year changes. Understand how keywords are distributed across ranking positions and highlight top-performing terms. Compare branded vs non‑branded queries, and drill into device and geographic performance with KPIs over time to spot wins and optimization opportunities.

Measure AI-generated website traffic in GA4 and see exactly how visits from AI assistants impact your site. Break down sessions, users, pageviews, engagement rate, and average session duration by source such as ChatGPT, Perplexity, Gemini, Claude, and Bard. Identify which pages receive AI-driven visits and compare performance across tools. Track trends over time to spot growth or declines in AI referrals. Use these insights to prioritize content and optimize for discovery via AI assistants.

Keyword Cannibalisation Checker for Google Search Console data to uncover queries where multiple pages compete in the SERPs. Surfaces each query’s page count alongside impressions, clicks, CTR, and average position, then drills into the exact URLs cannibalising the query. Guides prioritisation with a clear two-step flow—find the affected queries, then act on the overlapping pages (consolidate, redirect, noindex, or ignore). Includes a trend of query and page counts to monitor progress over time.

An SEO index performance calculator that quantifies the percentage of dead content on your site. Pages are grouped by engagement—Performing, Good, Fair, Weak, Potential, and Dead—based on clicks and impressions from search. It highlights index coverage, click share, and impression share to surface thin or low‑visibility URLs and pages with demand but no clicks. Use it to prioritize pruning, rewrites, internal linking, and indexation fixes for faster SEO gains.

Track core GA4 KPIs—total users, new users, conversions, events, and page views—in one consolidated view. Compare performance over time with trend indicators and time-series. Identify the most popular pages and the key events driving engagement. Understand traffic mix by channel and month to see where users come from and how behavior changes. Ideal for quick health checks and lightweight performance reviews.