Author: powermetrics

All‑in‑one marketing template for Looker Studio unifies paid media, GA4 web analytics, and Google Search Console into a single view. Track which ad platforms and campaigns drive attention, CTR, and conversions, monitor clicks versus cost trends, and compare performance across Google, Facebook, and Bing. Analyze website behavior and commerce metrics with GA4—top landing pages, engagement, events, device mix, geography, and transactions. Surface SEO insights from Search Console including trends in queries and content, brand vs generic terms, keyword visibility, position, and length. Powered by Funnel.io for paid data and native GA4/Search Console connectors, it’s fully customizable for agencies, SMBs, and marketers.

Track Google Ads performance in Looker Studio with a clear overview of impressions, clicks, cost, and conversions. Dive into campaign-level metrics like CTR, CPC, and conversion rate to identify top performers and fix underperformers. Leverage Auction Insights to benchmark against competitors using impression share, average position, and overlap rate. Evaluate spend and efficiency with cost analysis and conversion tracking to improve returns. Compare mobile and desktop results to refine targeting and bids.