Author: twominutereport

Apple Search Ads analytics in Looker Studio focused on campaign, ad group, and ad performance. Track spend, impressions, taps, TTR, installs, new downloads vs re‑downloads, and costs such as CPT, CPA, and CPM with time‑series comparisons to previous periods. Understand attribution gaps with Limited Ad Tracking (LAT) insights on installs and off‑installs. Use performance tables with budgets, statuses, and results to pinpoint winners, reduce waste, and guide bid and budget moves.

Apple Search Ads installs and accounts performance with clear KPIs for conversion rate, taps, TTR, average CPA/CPM/CPT, and spend. Trend charts reveal changes across spend, impressions, taps, installs, and conversion rate versus the previous 30 days. An account-level table compares efficiency with columns for spend, impressions, CPA, CPM, CPT, conversion rate, installs, and taps. Installs insights detail LAT on/off installs, new downloads, and redownloads by campaign, ad group, and ad to pinpoint growth drivers.