Author: portermetrics

All-in-one agency marketing template for Looker Studio that consolidates analytics and paid media to monitor client performance. Tracks client acquisition, campaign ROI, lead conversion, retention, and funnel drop‑offs with breakdowns by channel, campaign type, demographics, and funnel stage. Includes Google Analytics views for sales, product, channel, and device performance plus coverage for Google Ads, Facebook Ads, LinkedIn, Instagram, YouTube, and Google Sheets. Ideal for client reporting and optimizing budgets across the full marketing funnel.

Facebook Ads campaign analysis template focused on budget tracking and performance across the funnel. Compare current results to goals and monitor monthly trends to catch pacing gaps early. Covers key outcomes including leads, website traffic, messages, app downloads, and conversions to see what’s moving the needle. Align spend with targets, evaluate ROI by objective, and prioritize the campaigns that deliver. Built for marketers who want a clear, goal‑based view of Facebook Ads performance.

Multi-channel paid media template for Looker Studio that unifies PPC performance across Google Ads, Facebook/Instagram, LinkedIn, TikTok, and Twitter. Tracks CTR, CPC, conversions, conversion rate, ROAS, spend, impressions, and engagement to surface winning channels, campaigns, and audiences. Adds GA4 website metrics like sessions, views, and bounce rate for full‑funnel insight from ad spend to on‑site outcomes. Includes white‑label styling, historical data, data blending, and scheduled email summaries for clients and stakeholders.

A paid media creatives analysis template for Looker Studio focused on measuring ad performance across channels. Track impressions, clicks, spend, CTR, CPC, conversions, conversion rate, reach, frequency, video views, watch time, and engagements by campaign, platform, audience, device, and location. Includes a video funnel from 3‑second views through 25%, 50%, 75%, 95%, and 100% plays plus creative-level tables to pinpoint winning and underperforming assets. Works with Facebook, LinkedIn, TikTok, and Twitter Ads connectors or Google Sheets. Built for PPC teams to optimize creative mix, targeting, and budget allocation.

Facebook Ads performance template for Looker Studio focused on CPC, CTR, conversion rate, ROAS, spend, and returns. Prebuilt views for Conversion, Engagement, Visibility, Creative performance, Audience, and conversions vs. amount spent spotlight winners and underperformers. Demographic insights across age, gender, and location reveal the audiences and placements that drive results. White‑label design, custom metrics, data blending, historical data, and scheduled email alerts support client‑ready reporting and deeper analysis. Built by Porter’s marketing team and used by 40k+ marketers to optimize campaigns.

Track the full Facebook and Instagram ads funnel in Looker Studio, from impressions to conversions. See CTR, conversion rate, CPA, ROAS, spend, and impressions by campaign, ad set, placement, device, demographic, and time of day to pinpoint what drives performance. Compare acquisition costs and returns across segments to guide budget and creative decisions. Share insights with stakeholders via link, PDF, or email to align on actions and scale winning ads.

Blends Facebook (Meta) Ads and Google Ads into one PPC performance view in Looker Studio. Track CTR, CPC, conversions, CPA, ROAS, impressions, and spend with comparisons by campaign, ad group/ad set, device, location, and demographics. See blended ad spend and daily results to compare channels, spot trends, and shift budgets with confidence. Ideal for marketers and agencies needing quick cross-platform insights and ROI tracking.

A Facebook Ads performance template for Looker Studio modeled on the dashboards used by Heineken. Tracks core PPC metrics—impressions, clicks, spend, CTR, CPC, CPM, reach, frequency, conversions, and cost per conversion—across campaigns, ad sets, and ads. Surfaces which creatives, audiences, devices, and objectives drive the most engagement and conversions. Supports ROI-focused analysis with views like reach vs. amount spent and detailed performance drilldowns. Built for marketers and agencies who need fast, client-ready insights from Meta campaigns.

ROAS-focused Looker Studio template built for Google Ads performance tracking. Highlights spend, revenue, ROAS, conversions, and cost efficiency to quickly gauge profitability. Surfaces top and underperforming campaigns so budgets can be shifted toward what works. Clear trend views help spot spikes, dips, and momentum to protect ROI and scale winners.